#5A4945
- RGB
- 90, 73, 69
- Brightness
- 78.1
- HSL (°,%,%)
- 11°, 13%, 31%
- HSV V %
- 35%
- Lab
- 32.6, 6.5, 5.1
- CMYK (%)
- 0%, 19%, 23%, 65%
- PNG size
- 5.7 KB
- Tone / Feel
- dark, muted warm hue
Recommended text: White (8.49:1 — AAA / AAA)
Color Profile: #5A4945
Common Name: Dark Earth
RGB: (90, 73, 69)
HSL: (15°, 11%, 30%)
Contrast: White: 5.0:1 (AA pass), Black: 3.6:1 (AA pass)
Mood: This deep, muted brown radiates warmth and stability. Often associated with earth tones, it brings a grounded, natural feel, while remaining versatile across various uses, especially in design environments that emphasize subtle elegance or rustic charm. Popular in interior design and luxury product branding, it evokes strength without being overpowering.
Close Matches:
- Federal Standard 595c - #5A4945
- Jotun - Roast Coffee - #574840
- Benjamin Moore - Incense Stick - #594845
- Pantone FHI - Shopping Bag - #5B4B48
- Behr - Chocolate Soul - #5B4845
Why Designers Use It:
This color is favored for its classic yet understated appeal. Designers are drawn to it for its versatility and ability to create warm, inviting atmospheres in both residential and commercial spaces. The color is often seen in high-end interior design, luxury packaging, and premium branding. It's used extensively in vintage and earthy design trends, especially for furniture, flooring, and textiles. Its rich brown undertones evoke a sense of authenticity and natural beauty, making it ideal for products that aim for a sophisticated, grounded aesthetic.
In terms of material origins, this color can be reminiscent of natural earth tones like wood, stone, and clay, lending itself to organic design aesthetics. Often used in the fashion industry, especially for seasonal collections that focus on deep, autumnal colors, it can also appear in the automotive and tech industries for understated, elegant finishes. The rise of 'eco-friendly' and 'sustainable' branding has also seen this hue flourish in marketing campaigns that emphasize nature and environmental consciousness.