#56739A

Color Profile: #56739A

Common Name: Visual Blue

RGB: (86, 115, 154)

HSL: (213, 32%, 49%)

Contrast vs White: 4.6:1 (AA pass)

Contrast vs Black: 8.0:1 (AA pass)

Mood: This color strikes a balance between calm and depth, evoking a sense of professionalism and trustworthiness. Its muted blue hue conveys stability and sophistication, often used to create serene yet impactful environments.

Close Matches:

• Australian Standard AS2700 B42: Purple Blue #597B95
• BS 2660-0012: Pacific Blue #137299
• Pantone FHI 17-4028 TPG: Riverside #577199
• Dulux Heritage DH INDIGO: #5F708A
• Jotun Paint 4525: Violet Sea #5A6D98

Why Designers Use It:

Designers turn to this color because of its versatility across a wide range of industries and its ability to create harmony without overwhelming the viewer. This deep, muted blue is perfect for creating trust in corporate branding, interior designs, and web interfaces. Its calming effect is often utilized in health, education, and technology sectors where clarity and focus are key. The subtle nature of this color makes it suitable for backgrounds, text highlights, or even as a primary hue in designs aimed at portraying stability.

The use of this color is seen in various global design trends, especially in corporate branding and digital design. Its prevalence in design systems showcases its universal appeal, particularly when used to balance bolder, more vibrant hues. Additionally, it’s a frequent choice in safety and industrial branding, where clear, non-distracting color schemes are essential for readability and accessibility.

Interestingly, some specific industries, like tech and automotive design, have adopted similar hues to suggest reliability and innovation. The connection to nature is often emphasized through its ocean-like tone, bringing a sense of calm and vastness.