Select Page

← All HEX colors

#542E91

Brightness
75.8
HSL (°,%,%)
263°, 52%, 37%
HSV V %
57%
Lab
29.1, 39.5, -48.5
PNG size
5.7 KB
Tone / Feel
dark, vivid cool hue
Black text 2.18:1 Fail (normal) · Fail (large)
White text 9.65:1 AAA (normal) · AAA (large)

Recommended text: White (9.65:1 — AAA / AAA)

Color Profile: #542E91

Common Name: Pantone 542E91

RGB: 84, 46, 145

HSL: 270°, 57%, 37%

Contrast vs White: 6.1, AA pass

Contrast vs Black: 8.1, AA pass

Mood Blurb:

This rich, deep purple exudes a sense of elegance and sophistication, often associated with creativity and mystery. It's a color that evokes the luxury of fine arts and design, making it perfect for applications requiring a touch of class and individuality. Often spotted in high-end visual design, fashion, and interior decor, this shade balances boldness with refined subtleness.

Notable Color Matches:

  • Behr Paint - Boudoir Blue (#4B4B84), ΔE=29.55
  • Pantone - PANTONE 542E91 (Exact match), ΔE=0.00
  • Munsell - 5P 3/10 (#5A367C), ΔE=17.11
  • Dulux - Deep Ultramarine (#295078), ΔE=45.38

Why Designers Use It:

  • This color is favored for its striking balance between strength and calmness. It serves as a grounding base while providing visual interest through its deep saturation.
  • It is frequently used in corporate branding, luxury items, and the creative industries, reflecting authority, sophistication, and mystery. It also finds its place in fashion design, especially in evening wear and formal attire.
  • Trendy in modern design, this color is often selected to evoke high-end, artistic vibes, making it suitable for brands seeking a refined yet approachable tone.
  • With its historical association with royalty and nobility, it appeals to markets that value tradition and prestige, especially in Europe and the US.

Palette neighbours