#523D32
- RGB
- 82, 61, 50
- Brightness
- 66.9
- HSL (°,%,%)
- 21°, 24%, 26%
- HSV V %
- 32%
- Lab
- 27.7, 7.4, 10.3
- CMYK (%)
- 0%, 26%, 39%, 68%
- PNG size
- 5.7 KB
- Tone / Feel
- dark, soft warm hue
Recommended text: White (10.13:1 — AAA / AAA)
Color Profile: #523D32
Common Name: Chocolate Brown
RGB: (82, 61, 50)
HSL: (17, 29%, 26%)
Contrast:
- Vs White: 5.6:1 (AA Pass)
- Vs Black: 2.5:1 (Fail)
Mood: A rich, earthy brown that embodies warmth and sophistication. It's a timeless color often associated with strength and comfort. This shade evokes feelings of stability, reliability, and warmth. It’s a go-to color for creating an intimate, welcoming atmosphere in design.
Close Named Matches:
- Australian Standard AS2700: Chocolate (#4A3A30), ΔE=3.19
- BS 2660: Congo Brown (#574635), ΔE=5.16
- Pantone CMYK Color Guide: #523D32 (Exact match), ΔE=0.00
- Behr Paint: Baronial Brown (#523C34), ΔE=1.90
- Jotun Paint: Roast Coffee (#574840), ΔE=5.79
Why Designers Use It:
This color is commonly used in interior design, particularly in spaces that require an inviting and cozy vibe, such as living rooms or lounges. It’s also found in high-end brands’ logos, and in automotive and luxury packaging, where its grounded, refined tone adds a touch of elegance. Designers often use this shade in earthy, organic themes to evoke a sense of connection to nature, stability, and security. It’s frequently seen in branding for artisanal and high-quality products, from chocolate packaging to luxury furniture, and can be seen across various industries, including fashion, furniture, and interior design.
Notable Structures: This brown is particularly popular in the automotive industry, for creating timeless, high-end designs. It’s often used in traditional and modern interior designs to bring a balance between elegance and warmth. It has cultural significance in many regions for its association with the earth and natural beauty.