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#52230F

Brightness
52.5
HSL (°,%,%)
18°, 69%, 19%
HSV V %
32%
Lab
20.2, 20.4, 23.1
PNG size
6.0 KB
Tone / Feel
very dark, vivid warm hue
Black text 1.61:1 Fail (normal) · Fail (large)
White text 13.08:1 AAA (normal) · AAA (large)

Recommended text: White (13.08:1 — AAA / AAA)

Color Profile: #52230F

Common Name: Dark Brown

RGB: 82, 35, 15

HSL: 14°, 78%, 19%

Contrast vs White: AA Pass

Contrast vs Black: AA Pass

Mood: A deep, earthy color that evokes a sense of stability and reliability. It’s often used in design to create a grounded and secure atmosphere. The rich brown tone has a natural, organic feel, often associated with wood, soil, and rustic elements. It's ideal for creating a sophisticated, but warm ambiance.

Notable Matches:

  • Australian Standard AS2700 - Red Oxide: #60342C
    ΔE=11.77
  • BS 2660 - Royal Maroon: #4A1F1E
    ΔE=12.80
  • Pantone FHI - Smoked Paprika: #6F372C
    ΔE=11.59
  • Pantone Solid Coated - PANTONE 1545 C: #562E18
    ΔE=5.68

Why Designers Use It:

This rich brown hue is often used in interior design for creating cozy, inviting spaces. It’s particularly popular in rustic and vintage styles, often paired with natural elements like wood and stone. In branding, this color is often associated with luxury, tradition, and heritage brands. Due to its earthy nature, it’s widely used in industries related to nature, craftsmanship, and heritage. Additionally, the color is often seen in automotive designs, specifically luxury vehicles and vintage brands, evoking sophistication and timelessness.

The strong visual impact of this color also makes it a frequent choice for branding in the food industry, particularly in packaging for premium products like chocolate and coffee, where it’s used to suggest richness and quality.

This shade has recently gained popularity in tech products that aim for a retro or premium appeal. Its prevalence in vintage cars, classic furniture, and modern home interiors has also cemented its association with both tradition and contemporary sophistication.

Palette neighbours