#512888
- RGB
- 81, 40, 136
- Brightness
- 70.8
- HSL (°,%,%)
- 266°, 55%, 35%
- HSV V %
- 53%
- Lab
- 26.9, 39.7, -46.6
- CMYK (%)
- 40%, 71%, 0%, 47%
- PNG size
- 5.5 KB
- Tone / Feel
- dark, vivid cool hue
Recommended text: White (10.45:1 — AAA / AAA)
Color Profile: #512888
Common Name: Purple
RGB: 81, 40, 136
HSL: 270°, 47%, 35%
Contrast: 5.2 (Passes AA against white, passes AA against black)
Mood Blurb:
This deep, rich purple evokes a sense of elegance and creativity. Its cool tones lend it an air of sophistication and mystery, often seen in luxury brands or creative industries. It brings to mind introspection and depth, making it a popular choice in design spaces that prioritize artistic flair and refined aesthetic.
Close Matches:
- Pantone 268 C - #502D7F (ΔE=8.08)
- Benjamin Moore Mystical Grape - #674C87 (ΔE=25.91)
- Behr Boudoir Blue - #4B4B84 (ΔE=29.16)
- RAL 5002 Ultramarine Blue - #2F4D86 (ΔE=34.05)
- Sherwin Williams Fully Purple - #514C7E (ΔE=32.30)
Why Designers Use It:
Designers often gravitate toward #512888 for its versatility and its ability to evoke both creativity and professionalism. Its depth gives a sense of authority and refinement, making it popular in the arts and entertainment sectors, especially in fashion, high-end branding, and advertising. The color’s cool undertones are easy to combine with metallics, black, and white, allowing it to be both striking and sophisticated. It’s a modern take on classic purple hues, associated with royalty, luxury, and mysticism. Its timeless nature makes it an ideal choice for contemporary and traditional design contexts alike.
Industry Use & Symbolism:
Historically, purple was a color reserved for the elites due to the rarity and cost of the dyes used to create it. Today, #512888 continues to be linked with exclusivity, creativity, and high-end products. It's frequently seen in artistic settings, from visual arts to interior design, often used to draw attention without being too bold. Designers in the tech and entertainment industries also utilize this color to convey a sense of mystery and forward-thinking. Additionally, its use in academic branding conveys prestige, while in fashion, it evokes a sense of high-end chic.