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#4F443E

Brightness
70.8
HSL (°,%,%)
21°, 12%, 28%
HSV V %
31%
Lab
29.8, 3.6, 5.4
PNG size
4.7 KB
Tone / Feel
dark, muted warm hue
Black text 2.23:1 Fail (normal) · Fail (large)
White text 9.42:1 AAA (normal) · AAA (large)

Recommended text: White (9.42:1 — AAA / AAA)

Color Profile: #4F443E

Common Name: Chocolate Brown

RGB: 79, 68, 62

HSL: 24°, 14%, 27%

Contrast vs White: 4.8:1 (AA pass)

Contrast vs Black: 8.4:1 (AA pass)

Mood Blurb: This rich and earthy shade evokes feelings of warmth, stability, and strength. Often associated with natural, grounded elements, it has a timeless appeal. It’s seen across various industries, from high-end interior design to the tech sector, representing sophistication with a touch of rugged elegance.

Close Named Matches:

  • Behr Paint: Deep Chocolate - #4F433E (ΔE=0.82)
  • Benjamin Moore: Brownstone - #4F443E (ΔE=0.00)
  • Pantone FHI: Chocolate Brown - #4E443E (ΔE=0.49)
  • Little Greene: Chinmey Brick - #4F433C (ΔE=0.91)

Why Designers Use It:

This shade is often favored by designers for its versatility and timeless appeal. It is a grounding color, often seen in spaces where elegance meets function. It’s not just limited to interiors but extends into branding for products that want to exude reliability and quality. Many high-end and luxury brands use variations of brown to convey richness and authenticity. Its natural, earthy qualities make it a favorite in industries related to construction, furniture, and even tech, as it suggests durability and professionalism.

The use of this shade is widespread, seen frequently in the automotive industry, interior design, and the packaging of premium products. It's an aesthetic that often appeals to a mature, sophisticated audience, giving products and designs a sense of heritage and stability. This color also has ties to organic materials and nature, making it a go-to for environmentally conscious brands looking to evoke feelings of sustainability and earthiness.

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