#4D3069
- RGB
- 77, 48, 105
- Brightness
- 66.2
- HSL (°,%,%)
- 271°, 37%, 30%
- HSV V %
- 41%
- Lab
- 25.9, 25.6, -28.5
- CMYK (%)
- 27%, 54%, 0%, 59%
- PNG size
- 7.1 KB
- Tone / Feel
- dark, soft cool hue
Black text
1.94:1
Fail (normal) · Fail (large)
White text
10.81:1
AAA (normal) · AAA (large)
Recommended text: White (10.81:1 — AAA / AAA)
Color Profile: #4D3069
Common Name: Pantone 269 C
RGB: 77, 48, 105
HSL: 271, 34%, 30%
Contrast vs White: 4.1 (AA pass)
Contrast vs Black: 7.3 (AA pass)
Mood: A deep, rich purple that evokes a sense of luxury, creativity, and sophistication. Often associated with premium design and artistic expression, it adds a touch of mystery while maintaining an air of elegance. This color finds its way into both traditional and modern contexts, balancing strength with refinement.
Close Matches:
- Pantone 269 C (#4D3069) - Exact match
- Australian Standard P14 - Blueberry (#454374) - ΔE=12.52
- BS 381C:1996 - Dark Violet (#6E4A75) - ΔE=15.03
- Jotun TAALUK (#786087) - ΔE=22.77
- Pantone FHI Heliotrope (#4F3872) - ΔE=3.66
Why Designers Use It:
- Timeless Elegance: Pantone 269 C is often chosen for its classic, timeless quality. It commands attention without being too overpowering, making it ideal for designs meant to exude professionalism and poise.
- Creative and Artistic Appeal: This shade of purple is closely associated with creativity, making it popular in the arts, entertainment, and fashion. It is commonly seen in branding for high-end products, luxury items, and exclusive services.
- Psychological Impact: Purple, especially the deep tones of Pantone 269 C, is traditionally linked with royalty, spirituality, and mystery. Designers often utilize this color to evoke deep emotional responses and convey exclusivity or mystery.
- Regional and Industry Use: This color is frequently used in the fashion and beauty industries, especially in designs aiming for sophistication. It also makes an appearance in cultural or academic settings where prestige and authority are emphasized.
- Trend Factor: Though classic, purple shades like Pantone 269 C continue to evolve in modern design, making it a relevant choice for both contemporary and traditional projects.