#4D2942
- RGB
- 77, 41, 66
- Brightness
- 57.1
- HSL (°,%,%)
- 318°, 31%, 23%
- HSV V %
- 30%
- Lab
- 22.1, 20.9, -10.2
- CMYK (%)
- 0%, 47%, 14%, 70%
- PNG size
- 5.7 KB
- Tone / Feel
- very dark, soft warm hue
Black text
1.71:1
Fail (normal) · Fail (large)
White text
12.27:1
AAA (normal) · AAA (large)
Recommended text: White (12.27:1 — AAA / AAA)
Color Profile: #4D2942
Common Name: Dark Plum
RGB: 77, 41, 66
HSL: 328°, 30%, 24%
Contrast vs White: 12.4 (AA Fail)
Contrast vs Black: 12.4 (AA Pass)
Mood: #4D2942 is a rich and deep hue that conveys sophistication, mystery, and warmth. It evokes a feeling of elegance and has a timeless charm. Often associated with luxury and creativity, it has a slightly moody vibe, making it suitable for both modern and classic designs. Popular in interior design, especially in luxury or creative spaces, this color offers depth without overwhelming the senses.
Close Matches:
- Australian Standard AS2700 - Plum (#6A404B)
- BS 2660 - Regal Red (#683045)
- Pantone Solid Coated - #4D2942 (Exact match!)
- RAL Classic - Purple violet (#58404F)
- Benjamin Moore - Elderberry Wine (#612F4F)
Why Designers Use It
- Versatility: #4D2942 is often chosen for its balance between richness and subtlety. It works in a wide range of industries including luxury goods, interior design, and fashion.
- Design Context: It fits into both traditional and contemporary settings, providing depth and sophistication to design work. It's especially popular in spaces aiming to evoke intimacy and elegance.
- Symbolism: This color is frequently associated with royalty, creativity, and artistry. Its deep tone makes it ideal for artistic environments, such as galleries or creative studios.
- Trendiness: #4D2942 has emerged as a trendy color in recent years due to its understated elegance. It's particularly favored in European and upscale interior design, where it creates an aura of comfort and refinement.
- Specific Industry Use: Its use is prominent in high-end furniture, luxury textiles, branding, and automotive design. It's also seen in fashion, particularly for evening wear and accessories.
- Historical Significance: The color often evokes nostalgia for vintage aesthetics and old-world glamour, linking it to heritage and classic design styles.