#4A5744
- RGB
- 74, 87, 68
- Brightness
- 81.3
- HSL (°,%,%)
- 101°, 12%, 30%
- HSV V %
- 34%
- Lab
- 35.4, -9.2, 9.4
- CMYK (%)
- 15%, 0%, 22%, 66%
- PNG size
- 5.3 KB
- Tone / Feel
- dark, muted cool hue
Black text
2.74:1
Fail (normal) · Fail (large)
White text
7.67:1
AAA (normal) · AAA (large)
Recommended text: White (7.67:1 — AAA / AAA)
Color Profile: #4A5744
Common Name: Willow
RGB: rgb(74, 87, 68)
HSL: hsl(101, 15%, 28%)
Contrast (vs White): 5.2:1 - AA Pass
Contrast (vs Black): 13.7:1 - AAA Pass
Mood and Usage:
Color #4A5744 embodies an earthy, subdued tone that evokes a sense of stability and calm. It’s often associated with nature, particularly trees and foliage, making it a common choice in design projects that emphasize organic or environmental themes. It strikes a balance between green and brown, adding a grounded yet fresh atmosphere to interior designs, brands, and even fashion. The color is low-key and sophisticated, suitable for creating environments that are both serene and inviting.
Close Named Matches:
- Behr Paint: Willow (#4A5744) - ΔE=0.00
- Australian Standard AS2700: Environment Green (#4B4B3D) - ΔE=7.52
- Pantone FHI: Douglas Fir (#445540) - ΔE=2.50
- BS 2660: Pine Green (#465643) - ΔE=1.44
Why Designers Use It:
- Natural and Subtle Appeal: Its natural, earthy feel makes it a popular choice in brands and interior designs that want to evoke sustainability, calm, and reliability.
- Versatility: While it’s not overly bold, it works well in a variety of settings, from corporate spaces to cozy home environments.
- Trend Influence: Although not always at the forefront of design trends, it has a steady presence in eco-friendly designs, particularly within the last decade as sustainability gained prominence.
- Industry Use: Often seen in environmental or eco-conscious branding, as well as in textiles, furniture, and outdoor gear design, where a connection to nature is key.
- Origin & Composition: Its earthy tones may remind one of the forest floor or moss, making it an ideal choice for brands tied to nature, forestry, or organic products.