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#491E2F

Brightness
48.7
HSL (°,%,%)
336°, 42%, 20%
HSV V %
29%
Lab
18.1, 22.7, -2.7
PNG size
5.3 KB
Tone / Feel
very dark, soft warm hue
Black text 1.51:1 Fail (normal) · Fail (large)
White text 13.91:1 AAA (normal) · AAA (large)

Recommended text: White (13.91:1 — AAA / AAA)

Color Profile: #491E2F

Common Name: Claret Violet

RGB: 73, 30, 47

HSL: 348°, 39%, 20%

Contrast vs White: Low: 3.6:1 (AA fail)

Contrast vs Black: High: 10.7:1 (AA pass)

Mood Blurb: A rich, warm, and somewhat mysterious shade. This color often invokes feelings of elegance, depth, and sophistication, making it a popular choice in visual art and design where a dramatic or vintage effect is desired. It blends well in both modern and traditional themes, often used to evoke timeless beauty or luxury.

Close Matches:

  • BS 2660 Regal Red: #683045, ΔE=11.12
  • RAL 4004 Claret Violet: #703C4C, ΔE=14.40
  • Pantone FHI 19-2520 TCX Potent Purple: #462639, ΔE=6.46
  • Dulux Cherry Truffle: #453432, ΔE=17.24

Why Designers Use It:

This color is widely appreciated for its ability to add depth and sophistication to any design. Designers often use it in projects that require a bold, sophisticated touch. Its deep red-brown hues are perfect for luxury branding, vintage designs, and creating a sense of elegance. It’s favored for both interior design and fashion, often used in high-end brands or classic looks.

It is trendy in certain design sectors, particularly in high-end or retro-inspired styles. Regionally, it sees frequent use in European design, particularly within the fashion and art industries, often seen in clothing, textiles, and painted objects. Given its origins from the earth, some designers may also associate it with natural, grounding aesthetics in spaces that require a calm, earthy palette.

Industries such as luxury goods, cosmetics, automotive interiors, and even interior design appreciate this color for its rich, timeless appeal. It's also often seen in holiday or seasonal designs due to its association with warmth and comfort.

Palette neighbours