#48789D
- RGB
- 72, 120, 157
- Brightness
- 113.2
- HSL (°,%,%)
- 206°, 37%, 45%
- HSV V %
- 62%
- Lab
- 48.6, -5.3, -24.9
- CMYK (%)
- 54%, 24%, 0%, 38%
- PNG size
- 6.2 KB
- Tone / Feel
- dark, soft cool hue
Black text
4.45:1
Fail (normal) · AA (large) (large)
White text
4.72:1
AA (normal) · AAA (large) (large)
Recommended text: White (4.72:1 — AA / AAA (large))
Color Profile: #48789D
Common Name: Amazon Beat 2
RGB: 72, 120, 157
HSL: 205°, 39%, 47%
Contrast: White - 3.4 (AA), Black - 7.0 (AA)
Mood: This color evokes a sense of calm and tranquility, often associated with depth and stability. It’s a versatile shade of blue with a touch of green, giving it an earthy and cool appearance. Popular in both digital design and branding for companies looking to convey professionalism and trustworthiness.
Close Named Matches:
- Dulux Trade Paints: #48789D (Amazon Beat 2) ΔE=0.00
- Vista Paint: #49789D (Zenith) ΔE=0.25
- Benjamin Moore: #41739D (Chicago Blues) ΔE=3.68
- Behr: #4977A0 (Stadium) ΔE=2.64
- Pantone Solid Uncoated: #50779C (Pantone 7462 U) ΔE=2.34
Why Designers Use It:
- Calming and Professional: The color offers a professional vibe while maintaining an approachable, calming feel. It is frequently used in corporate identities, digital interfaces, and UI designs to create trust with users.
- Trend & Cultural Relevance: Its cool, muted tone ties back to modern, minimalist trends that favor subdued colors. It has been increasingly popular in tech and digital branding, commonly associated with innovation and sophistication.
- Material & Manufacturing Use: Blue shades like this are often used in automotive design, electronics, and the tech industry, conveying sleekness and reliability.
- Wide Appeal: This color finds its place in designs ranging from building interiors to uniforms, thanks to its versatile and calming nature. It's especially favored in healthcare, tech, and consumer products.
- Natural Inspiration: Often linked to the sky and oceans, it symbolizes tranquility and stability, grounding designs that seek to convey dependability and permanence.