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#4814A0

Brightness
68.6
HSL (°,%,%)
262°, 78%, 35%
HSV V %
63%
Lab
25.0, 53.4, -64.5
PNG size
6.2 KB
Tone / Feel
dark, intense cool hue
Black text 1.88:1 Fail (normal) · Fail (large)
White text 11.15:1 AAA (normal) · AAA (large)

Recommended text: White (11.15:1 — AAA / AAA)

Color Profile: #4814A0

Common Name: Pantone Violet C

RGB: 72, 20, 160

HSL: 273°, 76%, 38%

Contrast: Against White: 5.4:1 (AA pass), Against Black: 15.2:1 (AA pass)

Mood: Pantone Violet C carries a deep, rich tone often associated with royalty, spirituality, and mystery. It’s a color with strong emotional impact, blending the depth of purple with a touch of vibrancy that makes it stand out in both artistic and branding contexts. It can invoke feelings of elegance and sophistication while also suggesting creativity and inspiration.

Notable Matches:

  • RAL 5002 - Ultramarine blue (#2F4D86) - ΔE=54.43
  • Behr MQ5-48 - Boudoir Blue (#4B4B84) - ΔE=50.71
  • Benjamin Moore 2071-30 - Mystical Grape (#674C87) - ΔE=47.81
  • Jotun 4214 - TAALUK (#786087) - ΔE=61.85

Why Designers Use It:

  • This color is frequently used in high-end branding, especially in industries related to beauty, luxury, and fashion.
  • It evokes a sense of prestige and creativity, making it suitable for marketing materials where these qualities are desired.
  • Pantone Violet C is often employed in design contexts where a sophisticated yet creative atmosphere is needed, particularly in art galleries, high-end product packaging, and luxury advertising.
  • The color has roots in both cultural and historical associations with nobility and spirituality, making it relevant for institutions, events, and brands with a focus on elegance and tradition.
  • It also aligns with modern trends in design that value deep, saturated colors, making it particularly popular in contemporary interior design and digital design applications.

Palette neighbours