Select Page

← All HEX colors

#423B28

Brightness
59.4
HSL (°,%,%)
44°, 25%, 21%
HSV V %
26%
Lab
25.1, -0.4, 12.9
PNG size
6.3 KB
Tone / Feel
very dark, soft warm hue
Black text 1.89:1 Fail (normal) · Fail (large)
White text 11.12:1 AAA (normal) · AAA (large)

Recommended text: White (11.12:1 — AAA / AAA)

Color Profile: #423B28

Common Name: Brown

RGB: rgb(66, 59, 40)

HSL: hsl(34, 27%, 22%)

Contrast vs White: 3.2 (AA Fail)

Contrast vs Black: 12.6 (AA Pass)

Mood: This deep, earthy brown evokes feelings of warmth, stability, and groundedness. Often associated with nature, it brings a sense of calm and reliability. It’s both classic and timeless, with a subtle depth that fits effortlessly into a variety of designs, from rustic to sophisticated. Popular in interior design and fashion, it's seen in spaces aiming for comfort and security.

Close Named Matches:

  • Australian Standard AS2700: #4A3A30 (Chocolate)
  • Jotun Paint Catalogue: #574840 (Roast Coffee)
  • Behr Paint: #4C3D31 (Shadow Wood)
  • Pantone FHI: #4B3D33 (Slate Black)
  • RAL Classic: #4C473F (Olive Drab)

Why Designers Use It:

This color is often chosen for its versatility and timelessness, making it ideal for a wide variety of applications. Designers use this hue for everything from creating warm, inviting interiors to adding a sense of stability in branding. Its rich, organic tones evoke both rustic charm and refined elegance, making it a top choice for products and spaces aiming to feel grounded, yet sophisticated. The color is often used in luxury packaging, interiors, and automotive designs. Its subdued nature makes it a favorite in more traditional and nature-inspired designs, often used in industries like furniture, home décor, and fashion. Though it's not necessarily trendy, it remains a staple in design aesthetics that lean toward earthy, neutral tones. As a color deeply rooted in nature, it evokes images of wood, leather, and natural elements, making it popular in designs that value authenticity and a connection to the earth.

Palette neighbours