#40464B

Color Profile: #40464B

Common Name: Pantone Premium Metallics Coated

RGB: 64, 70, 75

HSL: 204°, 5%, 28%

Contrast vs White: 8.0, AA Pass

Contrast vs Black: 12.3, AA Pass

Mood Blurb: This hue represents a quiet strength and understated elegance, making it a versatile choice across various design fields. Often associated with professionalism, it's ideal for applications requiring a sense of sophistication without being too overwhelming. With a slightly cool undertone, it can evoke feelings of calmness and stability, subtly commanding attention when used strategically.

Close Named Matches:

• Pantone 10393 C - Bezel (#39444A)
• Jotun Paint - Tar (#46494A)
• Benjamin Moore - Black Horizon (#45494E)
• Hempel Paints - Black Hole Met. (#3B4145)
• British Standard BS 381C - RAF Blue Grey (#424C53)

Why Designers Use It:

• This color is particularly favored in environments where a sense of depth and professionalism is required—like corporate branding, interior design, and technology spaces. The darker, muted tone makes it ideal for backgrounds, typography, and understated yet powerful accents.
• Notably, Pantone 10393 C is often used in premium product packaging and automotive design, signaling exclusivity and refinement. Designers also utilize this color to add weight and seriousness to a design without resorting to harsh, dark tones like black.
• Regions that favor this color include Europe, particularly for industrial and corporate sectors, though it's also growing in popularity in creative industries globally. It blends well with minimalist designs and modern aesthetics, making it trendy for digital applications as well.
• In specific industries, it’s often applied in high-end product designs, including watches, luxury cars, and exclusive home décor. The natural association with metal and stone textures reinforces its appeal in high-end finishes.