#3F4874
- RGB
- 63, 72, 116
- Brightness
- 75.9
- HSL (°,%,%)
- 230°, 30%, 35%
- HSV V %
- 45%
- Lab
- 31.7, 9.0, -26.4
- CMYK (%)
- 46%, 38%, 0%, 55%
- PNG size
- 5.7 KB
- Tone / Feel
- dark, soft cool hue
Black text
2.39:1
Fail (normal) · Fail (large)
White text
8.78:1
AAA (normal) · AAA (large)
Recommended text: White (8.78:1 — AAA / AAA)
Color Profile: #3F4874
Common Name: AMS Standard 595a - 15056 Blue
RGB: 63, 72, 116
HSL: 219°, 26%, 31%
Contrast:
- vs. White: 2.6 (AA Pass)
- vs. Black: 7.1 (AA Pass)
Mood & Popularity:
This color exudes a calm, professional, and modern feel. It's commonly used in corporate and industrial designs, making it a versatile and dependable choice. #3F4874 brings a sense of stability, yet with a touch of depth, and has been favored in both vintage and contemporary settings.
Close Named Matches:
- Behr - Deep Indigo (#404C74)
- Benjamin Moore - Wizard (#41476E)
- Federal Standard - 15056 Blue (#3E4772)
- Pantone Solid Uncoated - PANTONE 2757 U (#3E4975)
Why Designers Use It:
- Professionalism & Trustworthiness: This particular hue often symbolizes depth and trust. It's widely chosen in corporate branding, technology, and safety-related designs. The muted tones make it perfect for those looking to convey reliability without overwhelming boldness.
- Trendy in Corporate Identity: The use of this shade is increasingly popular in companies looking to balance tradition and innovation, often seen in tech startups, architectural branding, and government materials. It embodies both modernity and timelessness.
- Industry Affiliation: #3F4874 has also found a place in automotive and military design, offering a sophisticated yet practical choice for internal parts, tools, and uniforms, particularly within navy or high-tech applications.
- Natural Influences: The color, inspired by deep ocean blues and twilight skies, connects to nature’s calm yet powerful presence, often evoking images of expansive oceans and serene but commanding skies.