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#35829D

Brightness
116.5
HSL (°,%,%)
196°, 50%, 41%
HSV V %
62%
Lab
50.9, -14.8, -21.4
PNG size
7.0 KB
Tone / Feel
dark, vivid cool hue
Black text 4.83:1 AA (normal) · AAA (large) (large)
White text 4.35:1 Fail (normal) · AA (large) (large)

Recommended text: Black (4.83:1 — AA / AAA (large))

Color Profile: #35829D

Common Name: Storm Blue

RGB: 53, 130, 157

HSL: 198, 40%, 41%

Contrast Ratios: vs White: 4.8:1 (AA Pass), vs Black: 13.7:1 (AAA Pass)

Mood: A calm yet strong blue reminiscent of deep ocean waters or twilight skies. It's cool and somewhat reserved, but the undertone of energy makes it dynamic and perfect for designs requiring sophistication without overwhelming the viewer.

Notable Matches:

  • Storm Blue (#3B7F90) - Australian Standard AS2700 B55
  • Pantone 3145 C (#007A94) - Pantone Solid Coated
  • Randolph Blue (#3D83A0) - Benjamin Moore
  • Hawaiian Blue 3 (#137B93) - Dulux Trade Paints
  • Pacific Blue (#137299) - British Standard BS 2660

Why Designers Use It:

  • Timeless and versatile: Storm Blue is often selected for its ability to evoke a sense of calm and trust while remaining powerful enough for corporate branding or luxury product design.
  • Industry Use: Popular in interior design, specifically for corporate offices or branding in the tech industry, where reliability and calmness are key brand attributes. It also makes its way into nautical and cruise designs, emphasizing the ocean's depth and power.
  • Natural Associations: The color’s muted tones are inspired by natural elements like the ocean or dusk sky, conveying tranquility and professionalism. It is often seen in modern minimalistic designs, aligning with the growing trend of "sophisticated simplicity" in design.
  • Global Appeal: Storm Blue appeals across regions, but especially in countries with a strong maritime culture or those where the blue color is synonymous with trust (e.g., USA, Australia, Scandinavian nations).
  • Trend & Tradition: While it’s been a standard in corporate design for decades, its subdued nature is gaining momentum with the rise of retro and vintage aesthetics, harking back to mid-century color schemes.

Palette neighbours