#31246B
- RGB
- 49, 36, 107
- Brightness
- 52.8
- HSL (°,%,%)
- 251°, 50%, 28%
- HSV V %
- 42%
- Lab
- 19.9, 26.6, -39.5
- CMYK (%)
- 54%, 66%, 0%, 58%
- PNG size
- 6.3 KB
- Tone / Feel
- dark, vivid cool hue
Recommended text: White (13.16:1 — AAA / AAA)
Color Profile: #31246B
Common Name: Royal Blue
RGB: 49, 36, 107
HSL: 246°, 45%, 25%
Contrast with White: 5.0 (AA Pass)
Contrast with Black: 6.8 (AA Pass)
Color Mood:
#31246B is a deep and sophisticated shade of blue with a royal quality to it. It conveys authority, professionalism, and confidence. Often used in design to give a sense of calm and reliability, this color evokes a sense of trust and elegance. It’s frequently associated with luxury, academic institutions, and formal business settings. Its use in arts and entertainment adds depth and focus, often in creative fields that value precision and timeless style.
Notable Matches:
- Australian Standard AS2700 B12 - Royal Blue: #2B3769 (ΔE=17.98)
- BS 381C - Aircraft Blue: #173679 (ΔE=12.51)
- Jotun Paint - Royal Blue: #23517A (ΔE=32.95)
- Benjamin Moore - Blue: #243973 (ΔE=15.56)
- Pantone FHI - Deep Blue: #44377B (ΔE=8.72)
Why Designers Use It:
#31246B is a striking, rich blue often favored for its versatility in design. It balances a regal presence with a relaxed, stable tone. Designers often use this color in branding, particularly for industries like technology, healthcare, and financial institutions, where trust and credibility are paramount. It's also a popular choice for premium products and corporate logos, as it exudes professionalism and sophistication. The color is timeless, adaptable to both modern and classic styles, and it offers excellent contrast when paired with both light and dark tones.
This deep blue hue is also rooted in tradition and history, often linked to naval and military uses, but in the modern world, it has found itself in the arts, design, and fashion. It’s particularly effective in regions and countries that emphasize quality and luxury in their cultural identity, making it ideal for premium brands or products that wish to communicate reliability and elegance.