#2F1F2A

Color Profile: #2F1F2A

Common Name: Deep Aubergine

RGB: 47, 31, 42

HSL: H: 340°, S: 25%, L: 14%

Contrast vs White: 7.5:1 (Passes AA)

Contrast vs Black: 5.4:1 (Passes AA)

Mood:
This shade evokes a sense of elegance and sophistication, offering a rich, dark hue with deep purple undertones. It pairs well with lighter colors for a dramatic, contrasting effect or with complementary muted tones to create a subtle yet stylish atmosphere. Ideal for spaces or designs that seek to convey refinement and depth.

Notable Matches:

• Australian Standard AS2700 - Maroon - #3D2E2F
• British Standard BS 381C - Royal Blue - #2A283D
• Jotun Paint - Black - #403E3B
• Pantone Solid Coated - Aubergine Gleam - #301728
• Dulux Heritage - Dark Aubergine - #3B343F

Why Designers Use It:
Designers favor #2F1F2A for its ability to add depth and a luxurious touch to a variety of design contexts. It is commonly used in high-end interior design and fashion, especially for evening wear and formal settings. This color is often associated with brands looking for sophistication, such as those in the luxury market, or in creative industries seeking bold but elegant statement pieces. It’s trendy in interior design, especially in modern or minimalist spaces, and is often used in contrasting color schemes to draw attention to key design elements. The use of dark, muted tones like this is popular in regions with cooler climates, as it tends to resonate well with the subdued natural lighting. It's also seen in automotive and product design, particularly in luxury goods where exclusivity and elegance are key selling points. Additionally, the use of #2F1F2A in digital design, such as website themes, creates a professional and approachable atmosphere, reinforcing credibility while maintaining visual interest.