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#2C70B2

Brightness
107.5
HSL (°,%,%)
210°, 60%, 44%
HSV V %
70%
Lab
46.1, 1.8, -41.1
PNG size
6.3 KB
Tone / Feel
dark, vivid cool hue
Black text 4.07:1 Fail (normal) · AA (large) (large)
White text 5.16:1 AA (normal) · AAA (large) (large)

Recommended text: White (5.16:1 — AA / AAA (large))

Color Profile: #2C70B2

Common Name: Pacific Blue

RGB: 44, 112, 178

HSL: 204°, 58%, 45%

Contrast vs White: 9.7:1 (AA Pass)

Contrast vs Black: 1.3:1 (Fail)

Overall Mood: This shade of blue feels calm and collected, with a slight touch of serenity and professionalism. It's widely embraced in both artistic and design settings, evoking feelings of trust and dependability. Its popularity in corporate and creative industries highlights its versatile and balanced aesthetic, bringing a sophisticated tone to any visual project.

Close Named Matches:

  • Australian Standard AS2700 B51 - Periwinkle: #3177AA (ΔE=10.14)
  • British Standard BS 381C:1996 - Strong Blue / Pacific Blue: #3A73A9 (ΔE=7.39)
  • Pantone Solid Coated - PANTONE 641 C: #0071B2 (ΔE=3.98)
  • RAL Classic - Signal Blue: #075F8F (ΔE=13.08)
  • Behr Paint - Wide Sky: #3068AC (ΔE=4.23)

Why Designers Use It:

This color is frequently chosen for its balance between boldness and tranquility. It commands attention without overwhelming the viewer, making it perfect for professional settings, websites, branding, and interior design. Designers favor this color in corporate designs and product packaging, as it creates an inviting yet serious tone. Additionally, it’s seen in products ranging from technology to automotive interiors, providing a modern, sleek aesthetic. Its consistent presence in high-end branding underscores its adaptability across industries.

Palette neighbours