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#2A347E

Brightness
62.6
HSL (°,%,%)
233°, 50%, 33%
HSV V %
49%
Lab
25.1, 21.3, -43.3
PNG size
5.9 KB
Tone / Feel
dark, vivid cool hue
Black text 1.89:1 Fail (normal) · Fail (large)
White text 11.11:1 AAA (normal) · AAA (large)

Recommended text: White (11.11:1 — AAA / AAA)

Color Profile: #2A347E

Common Name: Royal Blue

RGB: 42, 52, 126

HSL: 225°, 57%, 31%

Contrast vs White: 5.6 (AA Pass)

Contrast vs Black: 14.4 (AAA Pass)

Mood: This shade of blue conveys trust, professionalism, and stability. It's often associated with corporate environments, calmness, and authority. As a classic and versatile hue, Royal Blue finds its place in various visual identities, from government logos to luxury brands.

Close Named Matches:

  • Australian Standard AS2700: Royal Blue (#2B3769) - ΔE=15.80
  • Jotun Paint: Royal Blue (#23517A) - ΔE=28.44
  • Behr Paint: American Blue (#002C63) - ΔE=14.24
  • Benjamin Moore: Blue (#243973) - ΔE=11.47

Why Designers Use It:

This color is a staple in many industries, particularly in branding where professionalism and trust are key. It’s frequently used by corporate entities, sports teams, and luxury products. Designers choose it for its balance of boldness and calm, making it perfect for contexts requiring both impact and serenity. The shade is deeply ingrained in modern design, especially within the tech and finance sectors, where it symbolizes reliability. Its connection to the sky and the ocean enhances its global appeal, and the color’s use in official uniforms (e.g., police, military) underscores its association with authority. The hue remains popular across various countries and cultures, largely due to its adaptable and soothing qualities, making it timeless and trend-proof in many professional settings.

Palette neighbours