#293E8D
- RGB
- 41, 62, 141
- Brightness
- 70.9
- HSL (°,%,%)
- 227°, 55%, 36%
- HSV V %
- 55%
- Lab
- 29.0, 19.9, -46.4
- CMYK (%)
- 71%, 56%, 0%, 45%
- PNG size
- 6.7 KB
- Tone / Feel
- dark, vivid cool hue
Black text
2.17:1
Fail (normal) · Fail (large)
White text
9.69:1
AAA (normal) · AAA (large)
Recommended text: White (9.69:1 — AAA / AAA)
Color Profile: #293E8D
Common Name: Royal Blue
RGB: rgb(41, 62, 141)
HSL: hsl(220, 55%, 35%)
Contrast vs White: 4.6 (AA pass)
Contrast vs Black: 13.1 (AA pass)
Mood Blurb: #293E8D embodies a rich, cool, and somewhat classic shade of blue, often associated with professionalism, stability, and trust. It's a color that provides depth without being too overwhelming, making it ideal for corporate designs, branding, and interior spaces where calm, focus, and clarity are needed.
Notable Matches:
- Australian Standard AS2700 - Royal Blue - #2B3769 (ΔE=18.18)
- Jotun Paint - Royal Blue - #23517A (ΔE=28.40)
- Behr Paint - Blue Dahlia - #2F5699 (ΔE=14.43)
- Pantone Solid Coated - PANTONE 294 C - #003479 (ΔE=8.45)
- RAL Classic - Ultramarine Blue - #2F4D86 (ΔE=16.69)
Why Designers Use It:
- Timeless Appeal: This shade of blue is widely used because of its calm yet powerful effect. It is associated with stability, trust, and professionalism, making it a favorite for corporate branding, uniforms, and professional websites.
- Industry Use: #293E8D is often seen in design work for financial institutions, tech companies, and education sectors where a sense of trustworthiness and authority is key.
- Trendy in Design: This blue is also popular in modern interior designs and digital interfaces. Its use in tech-related brands has become widespread, conveying sophistication and intelligence.
- Cultural Significance: The color is sometimes tied to associations with the sea or the sky, suggesting freedom and infinite possibilities. It's a color seen across countries and industries worldwide, from logo designs to airplane interiors, creating a universally appealing aesthetic.