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#29358A

Brightness
65.7
HSL (°,%,%)
233°, 54%, 35%
HSV V %
54%
Lab
26.3, 24.9, -48.9
PNG size
7.1 KB
Tone / Feel
dark, vivid cool hue
Black text 1.97:1 Fail (normal) · Fail (large)
White text 10.66:1 AAA (normal) · AAA (large)

Recommended text: White (10.66:1 — AAA / AAA)

Color Profile: #29358A

Common Name: Royal Blue

RGB: (41, 53, 138)

HSL: (227, 56%, 36%)

Contrast vs White: 6.6 (AA Pass)

Contrast vs Black: 15.8 (AA Pass)

Mood: #29358A exudes a sense of professionalism and trustworthiness, making it a staple in corporate branding and technology sectors. Its deep, rich hue evokes calm and stability, while still holding a subtle intensity. Often associated with both elegance and reliability, it is a popular choice in design that seeks to strike a balance between boldness and sophistication.

Close Named Matches:

  • Australian Standard AS2700 - Royal Blue - #2B3769
  • Jotun Paint - Royal Blue - #23517A
  • Pantone Solid Coated - 287 C - #00338E
  • RAL Classic - Ultramarine Blue - #2F4D86
  • Benjamin Moore - Blue - #243973

Why Designers Use It:

  • Versatile and Timeless: Designers favor #29358A because it fits easily into various design contexts, from corporate branding to digital interfaces. It is commonly used in industries that need to convey trust, like technology and financial services.
  • Associations with Authority: The color is often linked to uniforms and professional attire, making it a symbol of authority. It is used in airline, corporate, and military branding to instill a sense of reliability.
  • Popular in High-Tech and Corporate Spaces: The color is a dominant feature in user interface design, particularly in apps and websites focused on professionalism, finance, and technology.
  • Stable, Calm, and Safe: Its deep tone suggests stability, making it appealing for brands that want to project security, particularly in industries like law, insurance, and banking.

Notable Structures: This color is commonly seen in branding for major tech companies, legal firms, and even luxury automobiles. Its versatility and association with both authority and serenity make it suitable across various sectors.

Palette neighbours