#289EC4
- RGB
- 40, 158, 196
- Brightness
- 139.7
- HSL (°,%,%)
- 195°, 66%, 46%
- HSV V %
- 77%
- Lab
- 60.7, -18.7, -28.6
- CMYK (%)
- 80%, 19%, 0%, 23%
- PNG size
- 6.4 KB
- Tone / Feel
- mid, vivid cool hue
Recommended text: Black (6.78:1 — AA / AAA (large))
Color Profile: #289EC4
Common Name: Major Blue
RGB: (40, 158, 196)
HSL: (197, 61%, 46%)
Contrast: vs White: 4.4, vs Black: 8.5 (AA pass vs black, fail vs white)
Mood Blurb
This color evokes a sense of calm and trustworthiness, often associated with professionalism and reliability. It’s popular in modern design, often used in corporate or tech contexts where a clean, modern aesthetic is desired. #289EC4 is a versatile, balanced blue that works well in digital spaces and interior designs aiming for both serenity and clarity.
Close Named Matches
- Sherwin Williams - Major Blue (#289EC4)
- Pantone - Horizon Blue (#289DBE)
- Australian Standard AS2700 - Paradise Blue (#2C9CB4)
- Behr Paint - Electron Blue (#009BC2)
- Jotun Paint - Island Reef (#42A0BE)
Why Designers Use It
#289EC4 is a go-to choice for brands looking to convey trust, stability, and innovation. Designers often opt for this hue in corporate branding, especially in tech and digital industries, where clarity and precision are paramount. It’s a color that resonates well with users on screens, offering good visibility and legibility in both light and dark modes.
The strong, vibrant tone is widely associated with water, representing the fluidity of modern business environments. The color fits well in digital marketing, corporate websites, and UX/UI design, where clarity and professionalism are critical. This shade is commonly used in the branding of tech companies, fintech, and healthcare organizations.
Its usage extends to interior design, where it can make a room feel expansive and fresh without overwhelming. It’s often found in modern office spaces, creating an environment that promotes focus and productivity.
Interestingly, this blue is often tied to the corporate world’s desire for strong, impactful branding, making it a solid choice for startups, especially those targeting the millennial and Gen Z demographics.