#27183A
- RGB
- 39, 24, 58
- Brightness
- 34.3
- HSL (°,%,%)
- 266°, 41%, 16%
- HSV V %
- 23%
- Lab
- 11.9, 16.1, -19.3
- CMYK (%)
- 33%, 59%, 0%, 77%
- PNG size
- 6.4 KB
- Tone / Feel
- very dark, soft cool hue
Recommended text: White (16.43:1 — AAA / AAA)
Color Profile: #27183A
Common Name: Deep Purple
RGB: 39, 24, 58
HSL: 288°, 37%, 19%
Contrast Ratio: 4.7:1 (Passes WCAG AA for large text, fails for normal text vs white)
Mood Blurb: #27183A is a deep, muted purple, evoking a sense of richness and calm. Often seen in high-end, elegant design, it has a serious, luxurious tone that works well in both modern and traditional settings. Its subdued nature also makes it adaptable across different styles, from contemporary interiors to vintage aesthetics.
Notable Matches:
- Australian Standard AS2700 B13: NAVY BLUE #2A364B (ΔE=18.77)
- BS 2660: Nightshade #554960 (ΔE=23.28)
- Jotun Paint Color: THUNDER HERO #394F6C (ΔE=26.46)
- Federal Standard 595c: 35056 - Blue #3A426B (ΔE=19.53)
- Pantone FHI: Violet Femme #1F1539 (ΔE=3.15)
Why Designers Use It
#27183A is favored for its subtle elegance and timeless appeal. Often used in luxury branding and high-end interior design, it carries a weight of sophistication that works particularly well in professional environments or upscale products. It has a strong presence without overwhelming the senses, making it ideal for creating spaces or brands that are both calming and authoritative. The color often finds itself associated with the arts, especially in design for the fashion and cosmetics industries, thanks to its rich, deep purple hue. In some cultural contexts, purple can symbolize royalty, wisdom, and spirituality, adding depth to its meaning.
From tech packaging to beauty products and interior paints, this shade appeals to those looking to invoke prestige and creativity. It’s also a popular choice for creative industries where a touch of drama or elegance is necessary without distracting from the content or product. Its usage spans across both modern and classical applications, adding to its versatility.
Related Traditions: Commonly seen in corporate design, the shade also plays a role in artistic movements where deep tones are paired with gold accents. Additionally, it has been adopted in fashion circles for its ability to contrast well with both bright and neutral tones.