#245A91

Color Profile: #245A91

Common Name: Pantone Solid Uncoated

Hex Code: #245A91

RGB: 36, 90, 145

HSL: 210°, 53%, 39%

Contrast against White: 4.8:1 (Passes WCAG AA)

Contrast against Black: 10.6:1 (Passes WCAG AAA)

Mood: This color embodies a balance of deep, cool serenity with an underlying strength. It evokes a sense of calm professionalism, often found in corporate environments, high-end technology, and modern aesthetics. The subdued yet vibrant blue is both authoritative and tranquil, appealing to those seeking stability with a touch of sophistication.

Close Matches:

• RAL 5005 - Signal Blue (#075F8F) - ΔE=7.19
• BS 2660 - Anchusa (#005A7B) - ΔE=16.05
• Pantone 653 C (#20558A) - ΔE=2.28
• Benjamin Moore - Blue Suede Shoes (#305789) - ΔE=3.71
• Trumatch 36-b4 (#2A5890) - ΔE=1.89

Why Designers Use It:

This color is often selected for its deep, balanced nature, making it a staple for branding and design where professionalism, trust, and authority are key. Designers favor it for corporate logos, website themes, and product packaging where clarity and credibility must be emphasized. It is especially prominent in industries such as technology, finance, and healthcare, where a clean yet powerful aesthetic is required.

Its use in corporate branding and digital design has been on the rise, especially in tech startups and corporate rebrands, where it delivers a sense of reliability and confidence. Additionally, the color holds some historical importance in various cultural and governmental contexts, representing depth, integrity, and intelligence.

The hue’s connection to nature—evoking calm and stillness reminiscent of deep oceans or a night sky—gives it a universal appeal that transcends both geographical and demographic boundaries. Its notable presence in both urban and traditional design environments shows its versatility and timelessness.