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#2377A2

Brightness
108.0
HSL (°,%,%)
200°, 64%, 39%
HSV V %
64%
Lab
47.2, -9.5, -30.1
PNG size
5.7 KB
Tone / Feel
dark, vivid cool hue
Black text 4.23:1 Fail (normal) · AA (large) (large)
White text 4.96:1 AA (normal) · AAA (large) (large)

Recommended text: White (4.96:1 — AA / AAA (large))

Color Profile: #2377A2

Common Name: Strong Blue

RGB: 35, 119, 162

HSL: 204, 64%, 43%

Contrast: vs White: 5.5:1 (AA Pass)
vs Black: 9.2:1 (AAA Pass)

Mood Blurb:

This shade of blue brings a sense of reliability and professionalism, often associated with trust and clarity. It’s commonly seen in both modern corporate branding and visual design, balancing the calming effects of blue with a touch of energy from its more saturated tones.

Close Named Matches:

  • Sherwin-Williams: Danube - #2377A2 (ΔE=0.00)
  • Australian Standard AS2700: Tropical Blue - #006D95 (ΔE=4.67)
  • Pantone Solid Coated: 7468 C - #00759B (ΔE=4.60)
  • RAL Classic: Sky Blue - #0083B4 (ΔE=6.29)

Why Designers Use It:

This shade is frequently chosen for projects that require trustworthiness with a fresh, energetic touch. It’s often used in corporate branding, websites, and app interfaces, where clear communication and professionalism are key. This specific blue has a slightly more muted vibe, giving it a refined yet approachable look.

The color is popular in industries that value precision and reliability, such as tech, finance, and even healthcare. The calm, cool nature of this blue suggests depth and clarity, making it suitable for interfaces and designs that aim to maintain user focus without overwhelming the eye.

Notably, this color is used by various global brands in their visual identity, helping convey dependability and efficiency. Its use also extends to industries like transportation and automotive design, where calm authority is often a necessity.

Palette neighbours