#201D40
- RGB
- 32, 29, 64
- Brightness
- 35.6
- HSL (°,%,%)
- 245°, 38%, 18%
- HSV V %
- 25%
- Lab
- 13.0, 12.3, -21.9
- CMYK (%)
- 50%, 55%, 0%, 75%
- PNG size
- 5.8 KB
- Tone / Feel
- very dark, soft cool hue
Recommended text: White (16.02:1 — AAA / AAA)
Color Profile: #201D40
Common Name: Deep Violet
RGB: (32, 29, 64)
HSL: (240, 32%, 18%)
Contrast Ratio: 8.5:1 (AA pass against white, AA pass against black)
Delta E: Varies based on matching colors, average ΔE = 14.66
Popular Mood:
This color invokes a sense of elegance and depth, with a slightly mysterious yet calm atmosphere. It's often associated with the night, drawing inspiration from deep twilight tones. Ideal for creating sophisticated, luxurious designs, it carries a feeling of calm intensity and exclusivity.
Close Named Matches:
- ROYAL BLUE - #2B3769 (Australian Standard AS2700, ΔE=14.66)
- Midnight Blue - #1D3C4E (BS 2660, ΔE=21.98)
- Oxford Blue - #1F3057 (BS 381C, ΔE=9.99)
- Pantone Solid Coated - #211D3E (Pantone, ΔE=1.41)
- Victory Blue - #3A405A (PPG Pittsburgh Paints, ΔE=17.44)
Why Designers Use It:
Emotional & Visual Appeal: #201D40 is often used in high-end designs, evoking a sense of elegance and mystery. It's perfect for premium branding, fashion, or anything needing a sophisticated atmosphere. The muted yet deep tone is both calming and intense, making it versatile for various creative uses, from digital artwork to interior design.
Industry Applications: Frequently found in luxury fashion brands, high-end automotive interiors, and premium product packaging. It’s ideal for products that aim to convey richness and exclusivity. This shade is also prominent in cultural references, such as representing the twilight hour or evening sky, reinforcing its association with sophistication and refinement.
Trend Analysis: While trending in the realm of design for upscale and classy projects, it's also seeing a resurgence in digital media, where its cool undertones provide balance to brighter, more aggressive colors. It aligns with modern, minimalist aesthetics but remains rooted in classic design sensibilities.
Associations: While the color is often linked to the night and the cosmos, its use in fashion ties it to luxury, while in technology and automotive, it suggests precision and cutting-edge innovation. This specific color is less about traditional materials (like stones or metals) and more about a modern, refined visual expression.