#1F4E74
- RGB
- 31, 78, 116
- Brightness
- 73.4
- HSL (°,%,%)
- 207°, 58%, 29%
- HSV V %
- 45%
- Lab
- 31.8, -2.2, -26.4
- CMYK (%)
- 73%, 33%, 0%, 55%
- PNG size
- 4.4 KB
- Tone / Feel
- dark, vivid cool hue
Recommended text: White (8.75:1 — AAA / AAA)
Color Profile: #1F4E74
Common Name: Dark Blue
RGB: 31, 78, 116
HSL: 205, 58%, 26%
Contrast:
- Vs White: 5.0 (AA Pass)
- Vs Black: 8.0 (AA Pass)
Mood Blurb
This deep shade of blue evokes a sense of calmness and professionalism. It has a soothing yet authoritative vibe, often associated with trust and reliability. Its darker tone makes it suitable for corporate and formal settings, giving a sense of depth and sophistication.
Notable Color Matches
Exact Matches:
- BS 2660-0013 - Anchusa (#005A7B) - ΔE=8.76
- Jotun - Royal Blue (#23517A) - ΔE=2.31
- Pantone 3025 C - Solid Coated (#005072) - ΔE=5.44
- Pantone FHI 19-4123 TSX - Blue Grouper (#264B72) - ΔE=2.59
Why Designers Use It
This color is frequently used for creating a sense of trustworthiness and stability. It has a timeless quality and is often found in corporate branding, especially for industries like finance, tech, and government. Designers use it for its ability to communicate professionalism without being overly stark. It is a popular choice for logos, business cards, and web designs, as it balances well with both dark and light accents. Its rich, cool tone makes it a preferred choice in industries such as banking, education, and healthcare. Additionally, it's commonly associated with water, technology, and scientific fields, as it often reflects a clean, efficient, and serene aesthetic. It is widely used in corporate branding across Europe and North America.