#1B63AE

Color Profile: #1B63AE

Common Name: Visual Arts Blue

RGB: (27, 99, 174)

HSL: (210°, 68%, 42%)

Contrast with White: 5.3:1 - AA Pass

Contrast with Black: 9.2:1 - AAA Pass

Mood Blurb: A deep, vibrant blue that evokes a sense of calm yet intense energy. Often associated with creativity and professionalism, it’s favored in both design and artistic spaces. This color draws attention without overwhelming, making it ideal for work environments, art galleries, or tech branding.

Named Matches:

• Pantone Solid Coated: #2A6EBB (Delta E = 4.45)
• BS 2660 - Pacific Blue: #137299 (Delta E = 25.45)
• RAL Classic - Ultramarine Blue: #2F4D86 (Delta E = 13.72)
• Benjamin Moore - Big Country Blue: #0167B2 (Delta E = 2.71)
• Jotun - Parrot Blue: #4586C2 (Delta E = 17.53)

Why Designers Use It:

This particular shade of blue is widely appreciated for its versatility across industries. Designers frequently turn to this color for its balance of professionalism and visual appeal. It’s used in technology, digital arts, corporate branding, and even interior design, where it adds a sense of trustworthiness and creativity. The intensity of the hue makes it an ideal choice for logos and digital interfaces that aim to convey stability while still offering a creative flair.

It’s also a color with historical significance, often linked to the arts and architecture, particularly in European and American traditions. The rich blue is reminiscent of the oceans and the sky, elements that inspire reflection and focus. While not as common in traditional manufacturing, this color has seen a rise in tech-centric industries, particularly in UI/UX design.

Regionally, this shade resonates in countries with a rich maritime history, where blue is often used in nautical design. In certain cultures, blue symbolizes both peace and strength, making it a popular choice in educational tools, technology firms, and even military uniforms, evoking both confidence and reliability.