#174AFF
- RGB
- 23, 74, 255
- Brightness
- 103.9
- HSL (°,%,%)
- 227°, 100%, 55%
- HSV V %
- 100%
- Lab
- 41.7, 52.9, -92.2
- CMYK (%)
- 91%, 71%, 0%, 0%
- PNG size
- 4.9 KB
- Tone / Feel
- mid, intense cool hue
Black text
3.46:1
Fail (normal) · AA (large) (large)
White text
6.07:1
AA (normal) · AAA (large) (large)
Recommended text: White (6.07:1 — AA / AAA (large))
Color Profile: #174AFF
Common Name: Vivid Blue
RGB: 23, 79, 255
HSL: 227°, 100%, 50%
Contrast vs White: 255.0, AA pass
Contrast vs Black: 13.2, AA pass
Mood Blurb: Vivid blue is an energetic, bright, and attention-grabbing color. It's often associated with trustworthiness, clarity, and calmness. With its sharp, intense tone, it works well in designs that aim to command attention while keeping a professional, clear aesthetic. Popular in tech and corporate branding, it's a go-to choice for conveying innovation and reliability.
Close Named Matches:
- Pacific Blue: #137299 (BS 2660-0012)
- Evening Blue: #014F94 (Benjamin Moore 2066-20)
- Ultramarine Blue: #275A91 (AS2700 B21)
- French Blue: #2458AF (BS 381C-166)
- Diode Blue: #0045AC (Pantone FHI 20-0147 TPM)
Why Designers Use It:
- Vivid blue is favored for its boldness and its ability to stand out in digital and print design. It's used by tech companies, startups, and enterprises looking to evoke a sense of trust, stability, and innovation. Its versatility makes it suitable for a wide range of applications, from websites to product packaging.
- In branding, vivid blue communicates clarity and reliability, which is why it's a popular choice for businesses in the software, finance, and healthcare industries.
- The color is also often chosen in modern interior design, especially for offices or workspaces, due to its association with focus and productivity.
- Vivid blue is seen in products and designs that aim to convey high-tech sophistication and cutting-edge solutions. From car interiors to tech gadgets, it remains a staple in futuristic designs.
- Notably, it appears frequently in sports team logos, educational institutions, and airlines, reflecting its status as a color of authority, leadership, and trust.