#12435E
- RGB
- 18, 67, 94
- Brightness
- 61.1
- HSL (°,%,%)
- 201°, 68%, 22%
- HSV V %
- 37%
- Lab
- 26.6, -5.8, -20.6
- CMYK (%)
- 81%, 29%, 0%, 63%
- PNG size
- 5.6 KB
- Tone / Feel
- very dark, vivid cool hue
Recommended text: White (10.55:1 — AAA / AAA)
Color Profile: #12435E
Common Name: Deep Blue
RGB: (18, 67, 94)
HSL: (201°, 71%, 22%)
Contrast:
- Vs White: 5.1:1 (AA Pass)
- Vs Black: 12.7:1 (AA Pass)
Mood: This color exudes a sense of professionalism and reliability, making it a popular choice in corporate branding and formal design. Its deep hue evokes trust and stability, often seen in maritime and technological designs. It's both calming and assertive, perfect for environments requiring focus or a sense of depth.
Notable Matches:
- RAL 5003 - Sapphire Blue #364962 (ΔE=7.79)
- Pantone 302 U - #2F5A75 (ΔE=9.82)
- BS 2660-7086 - Midnight Blue #1D3C4E (ΔE=6.78)
- Jotun - Signal Blue #2E526F (ΔE=7.23)
- Federal Standard 595c - #394E6B (ΔE=8.81)
Why Designers Use It:
Designers often gravitate towards this color for its versatility and strong visual impact. Its deep, almost navy-like appearance makes it a go-to for industries such as technology, automotive, and corporate sectors. Additionally, its timeless appeal aligns well with both modern and traditional aesthetics. This color is not just a design choice, but a statement of elegance and depth. It works well in various applications from web design to print media, and it’s often used for branding where trustworthiness is key—such as in banks, law firms, or maritime-themed products.
Regionally, the color is favored in the European markets, often used in corporate branding, but it's also associated with nautical themes in the U.S. military and cruise industry. Its roots can be traced to natural elements like deep ocean waters, making it a calming and powerful choice for creating atmosphere in both physical spaces and digital realms.