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#0C506D

Brightness
71.8
HSL (°,%,%)
198°, 80%, 24%
HSV V %
43%
Lab
31.6, -8.6, -22.3
PNG size
6.5 KB
Tone / Feel
very dark, intense cool hue
Black text 2.38:1 Fail (normal) · Fail (large)
White text 8.81:1 AAA (normal) · AAA (large)

Recommended text: White (8.81:1 — AAA / AAA)

Color Profile: #0C506D

Common Name: Mid Blue

RGB: (12, 80, 109)

HSL: (195, 78%, 23%)

Contrast with White: 3.6 (AA Pass)

Contrast with Black: 7.5 (AA Pass)

Mood Blurb:

#0C506D evokes a sense of calm sophistication and modernity. It's a deep, rich shade of blue with a strong yet serene presence, often found in corporate branding and design aimed at conveying professionalism and trustworthiness. This color is associated with stability and confidence, making it a popular choice for industries where reliability is key, such as finance, technology, and government.

Close Named Matches:

  • Australian Standard AS2700 - MID BLUE: #0D536C (ΔE=3.19)
  • BS 2660 - Anchusa: #005A7B (ΔE=4.91)
  • Benjamin Moore - Adriatic Sea: #014864 (ΔE=3.40)
  • Pantone FHI - Moroccan Blue: #104E67 (ΔE=2.67)

Why Designers Use It:

This color is frequently used in design for its ability to convey professionalism and trust. #0C506D, or Mid Blue, is highly popular in both corporate and creative industries. It’s often seen in branding for finance, technology, and governmental organizations. The color is also a favorite in corporate offices, as it creates an atmosphere of calm and focus. Its ability to pair with both lighter and darker tones makes it versatile across various design palettes. The shade draws inspiration from both the sky and deep water, giving it a natural, yet structured, feel. It is widely used in visual identity design, packaging, and corporate websites, ensuring clarity and approachability. The color is a strong, stable blue that exudes authority without being overbearing, making it suitable for both modern and traditional settings. Its use is also seen in safety markings, automotive design, and even in military-themed products due to its calm yet assertive presence. The color’s wide acceptance in high-end design has made it a staple in color palettes for industries seeking to project quality and trustworthiness.

Palette neighbours