#010277
- RGB
- 1, 2, 119
- Brightness
- 40.2
- HSL (°,%,%)
- 239°, 98%, 24%
- HSV V %
- 47%
- Lab
- 11.8, 44.2, -60.8
- CMYK (%)
- 99%, 98%, 0%, 53%
- PNG size
- 5.3 KB
- Tone / Feel
- very dark, intense cool hue
Black text
1.28:1
Fail (normal) · Fail (large)
White text
16.45:1
AAA (normal) · AAA (large)
Recommended text: White (16.45:1 — AAA / AAA)
Color Profile: #010277
Common Name: Royal Blue
RGB: 1, 2, 119
HSL: 240, 99%, 23%
Contrast vs White: 10.5:1 (AA Pass)
Contrast vs Black: 1.4:1 (Fail)
Mood: The color evokes a sense of professionalism, trust, and authority, with a cool, royal touch. Often associated with reliability and depth, it's a color that stands strong without overwhelming the viewer. Popular in both corporate and creative fields, #010277 projects a sophisticated, bold impression while maintaining a cool and composed presence.
Notable Matches:
- Australian Standard AS2700 - Royal Blue (#2B3769)
- Jotun Paints - Royal Blue (#23517A)
- Behr - American Blue (#002C63)
- Federal Standard 595c - 35056 Blue (#3A426B)
- Pantone Solid Coated - PANTONE 2745 C (#1E0576)
Why Designers Use It:
- Bold & Strong Presence: Royal Blue is widely used in corporate branding and design for its strong, commanding appearance. It signifies trust and professionalism, making it a go-to choice for high-end brands and institutions.
- Versatility: This color works well in a variety of industries, from automotive (e.g., car manufacturers often use this tone in sleek designs) to technology and web design, enhancing both the aesthetics and user perception of reliability.
- Traditional Influence: Its historical roots in monarchy and regal attire connect it with nobility and authority, and designers tap into this cultural history to imbue their designs with respect and prestige.
- Modern Appeal: In the tech industry, Royal Blue's use continues to grow as it communicates professionalism while remaining modern and approachable. Its popularity in creative fields also ties it to innovation and artistic expression.
- Contrast and Visibility: Designers prefer Royal Blue due to its high contrast with both light and dark colors, allowing it to stand out in a way that attracts attention without feeling overpowering.