#00AFF0
- RGB
- 0, 175, 240
- Brightness
- 156.7
- HSL (°,%,%)
- 196°, 100%, 47%
- HSV V %
- 94%
- Lab
- 67.2, -14.4, -42.7
- CMYK (%)
- 100%, 27%, 0%, 6%
- PNG size
- 5.1 KB
- Tone / Feel
- mid, intense cool hue
Recommended text: Black (8.39:1 — AAA / AAA)
Color Profile: #00AFF0
Common Name: Azure
RGB: 0, 175, 240
HSL: 197°, 100%, 47%
Contrast vs White: 4.8 (AA pass)
Contrast vs Black: 9.5 (AA pass)
Mood: A vibrant, fresh, and energetic hue, #00AFF0 radiates a sense of clarity and excitement. It's a color often associated with the digital world, representing both the endless skies and the boundless ocean, evoking a clean, modern feel that is ideal for tech and digital applications.
Close Matches:
- Pantone 2995 C – #00A8E1, Pantone Solid Coated, ΔE=5.06
- BS 2660-0012 – Pacific Blue, #137299, British Standard, ΔE=26.72
- Jotun 4164 – Blue Lagoon, #6CA3D4, Jotun, ΔE=15.77
- RAL 5012 – Light Blue, #288FBA, RAL Classic, ΔE=16.72
- Sikkens 0.40.60 – #30B0DA, Sikkens 4041, ΔE=13.08
Why Designers Use It
Trendy and Versatile: This color has become popular in web and tech design, symbolizing trust, clarity, and efficiency. It offers a visually calming but bold presence, perfect for modern brands, apps, and digital interfaces. Its prevalence across technology brands and digital companies highlights its association with innovation and sleek design.
Natural Inspiration: Azure is reminiscent of the natural world, particularly the sky and the ocean. This connection invokes openness and freedom, making it a popular choice for industries linked to global communication, travel, and digital technologies.
Industry Affiliation: Primarily used in technology, design, and digital interfaces, it also frequently appears in branding for environmental, health, and energy sectors. Its frequent use in apps and user interfaces is due to its high legibility and modern appeal, contributing to user-centric designs that prioritize accessibility and engagement.