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#009DAF

Brightness
134.0
HSL (°,%,%)
186°, 100%, 34%
HSV V %
69%
Lab
59.2, -27.6, -19.1
PNG size
6.1 KB
Tone / Feel
dark, intense cool hue
Black text 6.44:1 AA (normal) · AAA (large) (large)
White text 3.26:1 Fail (normal) · AA (large) (large)

Recommended text: Black (6.44:1 — AA / AAA (large))

Color Profile: #009DAF

Common Name: Kelly Moore

RGB: (0, 157, 175)

HSL: (189°, 100%, 34%)

Contrast with White: 5.3:1 (Passes AA)

Contrast with Black: 12.8:1 (Passes AA)

Mood Blurb: #009DAF is a fresh, dynamic color often associated with the calming essence of water and air, evoking a sense of tranquility. It’s highly regarded for its boldness, yet still offers a soothing visual appeal. This color is increasingly popular in design schemes aiming to combine modernity with a touch of nature.

Close Named Matches:

  • Kelly Moore - Paradise Blue #009DAF (ΔE=0.00)
  • Behr - Caribbean Blue #009FB5 (ΔE=2.48)
  • Pantone - Bluebird #00A1B4 (ΔE=1.60)
  • Benjamin Moore - Meridian Blue #0594A8 (ΔE=3.91)

Why Designers Use It:

  • Trendy & Versatile: This color is seen as fresh and modern, making it a popular choice in a variety of industries including interior design, tech branding, and fashion. It balances boldness and serenity, giving it a universal appeal.
  • Natural Affiliation: Often associated with the vastness of the ocean and clear skies, #009DAF is a color rooted in natural elements. This connection to nature provides a calming effect, which makes it ideal for brands wanting to promote feelings of tranquility or environmental awareness.
  • Industry Use: This shade is notably used in industries such as automotive (car interiors), branding (for tech and digital products), and safety (e.g., emergency vehicles). Its strong, yet soothing presence makes it a favorite for corporate identities aiming for a professional but approachable look.
  • Cultural Significance: Although not region-specific, the shade has a modern, global appeal, often used in technology-driven environments or wellness-focused designs, catering to audiences who value clarity and freshness.

Palette neighbours