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#009A3D

Brightness
119.8
HSL (°,%,%)
144°, 100%, 30%
HSV V %
60%
Lab
55.5, -54.7, 38.6
PNG size
6.7 KB
Tone / Feel
dark, intense cool hue
Black text 5.69:1 AA (normal) · AAA (large) (large)
White text 3.69:1 Fail (normal) · AA (large) (large)

Recommended text: Black (5.69:1 — AA / AAA (large))

Color Profile: #009A3D

Common Name: Pure Green

RGB: (0, 154, 61)

HSL: (133, 100%, 30%)

Contrast Ratio (White): 3.9:1 (AA Fail)

Contrast Ratio (Black): 8.4:1 (AA Pass)

Overview:

With its vibrant and refreshing feel, this particular green evokes energy and a sense of balance. It's often linked to nature, health, and growth, making it a popular choice in designs aiming to communicate renewal and freshness. This green is widely utilized in designs for products associated with health, sustainability, and eco-friendliness, and it also maintains visibility across various media formats, providing a clean, straightforward impact.

Notable Matches:

  • Pantone Solid Coated: #009A3D (Exact match)
  • Australian Standard AS2700: Apple Green #5C923C
  • British Standard BS 381C: Bold Green #44945E
  • Jotun Paints: Mosley #89B04B
  • Behr Paints: Formal Garden #2C9844

Why Designers Use It:

This green is ideal for industries where a natural and fresh vibe is key. Its boldness draws attention without being overpowering, which makes it suitable for environmental branding, health products, and tech devices related to sustainability. Designers love using this color in eco-friendly branding, because it is strongly associated with nature and growth. While it's not as commonly used in luxury items, it does make an appearance in automotive designs, particularly in eco-friendly models and electric vehicles. It also plays a notable role in construction and urban green spaces, representing both environmental consciousness and rejuvenation.

Regionally, it can be found across the globe in different contexts, from the vibrant green of Australian nature to industrial applications in Europe. The color is often tied to environmental organizations and initiatives, representing a forward-thinking approach to sustainability.

Palette neighbours