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#0096B0

Brightness
129.4
HSL (°,%,%)
189°, 100%, 35%
HSV V %
69%
Lab
57.0, -23.7, -23.0
PNG size
6.3 KB
Tone / Feel
dark, intense cool hue
Black text 5.99:1 AA (normal) · AAA (large) (large)
White text 3.51:1 Fail (normal) · AA (large) (large)

Recommended text: Black (5.99:1 — AA / AAA (large))

Color Profile: #0096B0

Common Name: Sikkens 4041 Color concept

RGB: (0, 150, 176)

HSL: (193°, 100%, 34%)

Contrast Ratio: White: 4.1:1 (AA pass), Black: 8.8:1 (AA pass)

Overview:

This particular shade, #0096B0, presents itself as a vibrant, cool-toned blue. It is typically associated with tranquility and clarity, evoking feelings of calmness and peace. While not overly bright, it provides a soothing aesthetic that can balance energetic color schemes or act as a prominent visual highlight.

It is often utilized in design projects aiming for professionalism and freshness, such as tech, corporate branding, and certain interior design themes. This shade is particularly trendy in industries focusing on minimalistic or clean visuals, favoring hues that don’t overwhelm the senses.

Close Named Matches:

  • Fiesta Blue - #5B9FAD (ΔE=11.78)
  • Meridian Blue - #0594A8 (ΔE=3.65)
  • Blue Bliss - #0092AA (ΔE=1.87)
  • Relucent Blue - #1B8DA7 (ΔE=4.24)

Why Designers Use It:

Professionalism & Clean Aesthetic: #0096B0 is often used for its ability to evoke a sense of professionalism and trustworthiness while still being fresh and inviting. It is commonly seen in tech branding and corporate identity. Additionally, it is a popular choice in design schemes for companies that want to balance modernity with a sense of calm.

Trend and Tradition: The cool blue tones reflect a modern, clean design style, aligning well with minimalist trends. It is often seen in industries like software, electronics, and automotive interiors, particularly where a calm, structured vibe is important. It also aligns with some cultural associations of water and freshness, making it popular in coastal and marine-related designs.

Natural Inspirations: While the color itself is synthetic, the inspiration behind it can be seen in natural elements like tropical waters, and clear skies. This hue can even be linked to specific time-of-day lighting, such as the cool blue hours of dusk or dawn.

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