#0079BB
- RGB
- 0, 121, 187
- Brightness
- 112.2
- HSL (°,%,%)
- 201°, 100%, 37%
- HSV V %
- 73%
- Lab
- 48.6, -3.4, -42.4
- CMYK (%)
- 100%, 35%, 0%, 27%
- PNG size
- 6.0 KB
- Tone / Feel
- dark, intense cool hue
Recommended text: White (4.72:1 — AA / AAA (large))
Color Profile: #0079BB
Common Name: Behr Brilliant Blue
RGB: (0, 121, 187)
HSL: (199°, 100%, 37%)
Contrast vs White: 6.4:1 (Passes AA)
Contrast vs Black: 9.6:1 (Passes AA)
Mood: #0079BB carries a fresh, confident vibe, often associated with clarity, calmness, and modernity. It’s a shade that evokes trust and dependability, while also feeling energetic. This color is frequently used in design where both professionalism and innovation are key, making it popular in tech, corporate branding, and even healthcare industries.
Close Named Matches:
- Behr Brilliant Blue - #0079BA (ΔE=0.63)
- BS 2660 Pacific Blue - #137299 (ΔE=16.59)
- Pantone Brilliant Blue - #0078BA (ΔE=0.41)
- Munsell 3.75PB 4/12 - #0073B2 (ΔE=2.78)
- RAL 5015 Sky Blue - #0083B4 (ΔE=12.22)
Why Designers Use It:
- Professional & Trustworthy: Often selected for corporate branding and logos, it conveys both professionalism and a sense of security.
- Tech & Innovation: Frequently seen in the tech industry, particularly in software, apps, and high-tech devices, thanks to its modern and forward-thinking appearance.
- Health & Wellness: This color’s calming and reassuring tones are regularly used in healthcare, from hospitals to fitness products, because it represents health, vitality, and cleanliness.
- Trend: Although it is a classic choice, it aligns with current trends toward minimalist and clean design, making it a staple in modern product and interior design.
- Natural Elements: Inspired by elements like the sky and water, #0079BB carries a serene and refreshing connection to nature, which makes it resonate in environmental and eco-friendly products.
Notable Structure & Use Cases: This blue is trendy among designers who aim for a clean, modern aesthetic with a splash of trustworthiness and energy. It’s not only prevalent in digital interfaces but also in physical products like tech gadgets and automotive designs where sleek and refined visuals are crucial. This color’s connection to both the sky and sea adds to its versatility, making it a top pick for both tech startups and traditional industries seeking to communicate reliability while keeping their brand fresh and contemporary.