#0071B2
- RGB
- 0, 113, 178
- Brightness
- 105.4
- HSL (°,%,%)
- 202°, 100%, 35%
- HSV V %
- 70%
- Lab
- 45.7, -2.1, -41.9
- CMYK (%)
- 100%, 37%, 0%, 30%
- PNG size
- 5.9 KB
- Tone / Feel
- dark, intense cool hue
Recommended text: White (5.24:1 — AA / AAA (large))
Color Profile: #0071B2
Common Name: Munsell
RGB: (0, 113, 178)
HSL: (199°, 100%, 35%)
Contrast vs White: 5.4 (AA pass)
Contrast vs Black: 9.4 (AA pass)
Mood: Munsell is a refined and clear blue, offering a vibrant yet balanced appearance that evokes calmness and clarity. It's a color that's both professional and refreshing, popular in design systems for its versatility and neutrality across different mediums. Whether used in a tech, corporate, or artistic setting, it maintains a strong, assured presence.
Close Matches:
- BS 2660-0012 Pacific Blue - #137299
- RAL 5005 Signal Blue - #075F8F
- Pantone 641 C Solid Coated - #0071B2
- Benjamin Moore Paddington Blue - #146AA8
Why Designers Use It:
- Versatility: Munsell's balanced, calming nature makes it a favorite across different industries, from technology to healthcare and branding. Designers appreciate its ability to maintain a professional tone while being easy on the eyes.
- Consistency: As a standardized color, it's widely used in various design systems and has a reputation for producing reliable results across different print and digital formats.
- Timelessness: This shade of blue doesn’t scream trends, instead offering a long-lasting, neutral appeal that works well in both contemporary and classic designs.
- Industry Use: Commonly found in corporate branding, web design, interior design, and even educational materials due to its professional, approachable vibe. It’s also prominent in tech industries, as its cool tones give a sense of trust and clarity.
Notable Structures:
This color's use in branding often connects to notions of professionalism, clarity, and reliability. It's widely employed in tech companies, educational tools, and government institutions that seek to convey stability and trust. Its regional affiliations are less pronounced, but the color is often preferred in Western corporate settings, where it is perceived as dependable.