#006E97
- RGB
- 0, 110, 151
- Brightness
- 98.5
- HSL (°,%,%)
- 196°, 100%, 30%
- HSV V %
- 59%
- Lab
- 43.3, -10.9, -29.6
- CMYK (%)
- 100%, 27%, 0%, 41%
- PNG size
- 6.1 KB
- Tone / Feel
- dark, intense cool hue
Black text
3.68:1
Fail (normal) · AA (large) (large)
White text
5.71:1
AA (normal) · AAA (large) (large)
Recommended text: White (5.71:1 — AA / AAA (large))
Color Profile: #006E97
Common Name: Visual Blue
RGB: (0, 110, 151)
HSL: (200, 100%, 30%)
Contrast (vs. white): 4.6:1 (AA pass)
Contrast (vs. black): 13.2:1 (AAA pass)
Mood: This rich, calming blue evokes professionalism and trust, often used in design and branding. It’s a popular choice for tech industries, corporate branding, and any domain aiming for a clean, modern, and reliable aesthetic. The tone strikes a balance between stability and energy, making it adaptable to various contexts.
Close Named Matches:
- Jotun Paint - Royal Blue (#20698A)
- BS 2660 - Pacific Blue (#137299)
- BS 381C - Strong Blue (#3A73A9)
- Munsell Color - 2.5PB 4/8 (#006E97) - Exact match
- Pantone FHI - Turkish Tile (#00698B)
Why Designers Use It:
- Professional Appearance: Blue is synonymous with reliability, professionalism, and trust. This particular shade, with its rich and deep hue, is often used in corporate and tech branding.
- Brand Consistency: Many industries such as technology, healthcare, and finance adopt this color to project a modern, trustworthy image that resonates with their audience.
- Natural Affinity: The color shares a strong connection to the natural world, resembling ocean depths or twilight skies, bringing a sense of calm and serenity while enhancing visual appeal.
- Versatility: Its adaptability makes it a favorite for user interfaces, logos, and websites, allowing it to stand out in a variety of design contexts while remaining visually balanced.
- Psychological Impact: Blue is known to reduce stress and create a sense of security, making it ideal for environments where focus and clarity are essential (e.g., offices, educational spaces, etc.).