#00693E

Color Profile: #00693E

Subject: Arts & Entertainment / Visual Art & Design

Common Name: Deep Emerald (Pantone 349 C)

Spec Sheet

• Hex: #00693E
• ~ RGB: RGB(0, 105, 62)
• ~ HSL: HSL(155°, 100%, 21%)
• ~ HSV: HSV(155°, 100%, 41%)
• ~ CMYK (approx.): C 100%, M 0%, Y 41%, K 59%
• ~ Relative Luminance: ~10.5%
• Munsell (close): 5G 4/8 (approx.)

Contrast & Accessibility (WCAG 2.1)

• On White (#FFFFFF): ~6.8:1 — AA (normal) pass; AAA (large) pass; AAA (normal) just short.
• On Black (#000000): ~3.1:1 — AA (large) pass; AA (normal) fail.
• Practical tip: For body copy, pair with white backgrounds; for dark UI themes, increase size/weight or add an outline for legibility.

Mood & Usage Notes

This green reads grounded, confident, and outdoorsy. It leans toward the natural side of brand greens—think evergreen needles and glass-bottle tones—so it signals stability without feeling corporate-stale. In interfaces it carries primary-action weight without the neon “alert” vibe. On print, it feels heritage and trustworthy when set against uncoated stocks.

Close Named Matches

• Exact Hit — Pantone Solid Coated 349 C: #00693E — ΔE=0.00
• RAL Design 160 40 45: #00693C — ΔE≈1.20 (tight match, print-friendly)
• Dunn-Edwards “Lucky Clover” (DEA130): #006940 — ΔE≈1.21 (architectural paints)
• Trumatch 20-a7: #006C43 — ΔE≈1.81 (solid build in CMYK workflows)
• NCS S 3560-G: #006F41 — ΔE≈2.98 (interiors, product finishes)

Note: For uncoated stock, Pantone 356 U (#327A52) can appear noticeably lighter/warmer (ΔE≈8.92), so adjust expectations or overprint if aiming for a match.

Why Designers Use It.

• Brand & Trust: This shade lives in the “institutional green” pocket—credible without tilting into somber. Financial services, higher-ed seals, and environmental NGOs lean on it to convey longevity and stewardship.
• Nature Cue: The hue (≈155°) maps cleanly to evergreen foliage and glass-bottle greens, so packaging for organic foods, herbal wellness, and craft beverages lands authentically. On textured, uncoated boards it feels earthy; on gloss coatings it turns luxe.
• UI & Product: As a primary action or success state, it’s assertive yet calm. Paired with white it clears AA body-text contrast out of the box; for dark modes, use it for icons, toggles, and filled chips at large sizes, or add light borders to maintain legibility.
• Built Environment & Objects: Common in powder-coat metals, fixtures, and wayfinding in parks/campuses where durability meets a low-glare, natural palette. Works well on anodized finishes and matte lacquers.
• Print Reality Check: Spot ink (Pantone 349 C) is rock-solid; CMYK builds can drift cooler on coated and dull on uncoated. If color fidelity matters, proof with ΔE ≤ 2 targets; otherwise, Trumatch 20-a7 or CMYK approximations are serviceable.
• Regional/Tradition Notes: Sits near heritage “emerald/viridian” families used in classic British and Irish palettes, uniforms, and crests—timeless without feeling dated. Not a fleeting trend; more a dependable standard.

Pairing Tips

• Neutrals: Off-white, soft stone gray, and charcoal for smart, editorial vibes.
• Accents: Brass/antique gold hardware in product or interior contexts adds warmth without clashing.
• Type: For body copy on white, this green excels for headings and UI elements; keep long paragraphs in true black/near-black.