#004065
- RGB
- 0, 64, 101
- Brightness
- 59.7
- HSL (°,%,%)
- 202°, 100%, 20%
- HSV V %
- 40%
- Lab
- 25.6, -2.7, -26.7
- CMYK (%)
- 100%, 37%, 0%, 60%
- PNG size
- 5.9 KB
- Tone / Feel
- very dark, intense cool hue
Recommended text: White (10.93:1 — AAA / AAA)
Color Profile: #004065
Common Name: Pantone Solid Coated
RGB: (0, 64, 101)
HSL: (204°, 100%, 20%)
Contrast vs White: 4.7:1 (AA pass)
Contrast vs Black: 12.7:1 (AA pass)
Mood: This rich, deep blue evokes a sense of sophistication and stability. Commonly associated with professionalism and trust, it is often used in corporate and high-end design contexts. Its solid presence adds authority while maintaining an air of elegance.
Notable Matches:
- Pantone Solid Coated: #004065 (Exact match)
- BS 381C-109 - Middle Blue: #1C5680
- Jotun - Royal Blue: #23517A
- Federal Standard 595c - 35052 Blue: #394E6B
- PPG Pittsburgh Paints - Blue Tang: #2A4B6E
Why Designers Use It
Designers prefer this shade for:
- Its deep, strong tone that invokes a sense of professionalism and authority, making it ideal for corporate branding.
- The calming yet formal effect it has in various environments, particularly in design for finance, government, and legal industries.
- The strong association with trustworthiness, making it a go-to choice for companies aiming for reliability and stability in their image.
- Its versatility in both digital and print, maintaining color integrity across various mediums.
This color is often seen in industries like banking, law, corporate entities, and even high-end retail environments. It symbolizes dependability and professionalism. While not trendy in the sense of fleeting design fads, it has a timeless quality that ensures it remains a staple in more serious, formal designs. The color’s solid, saturated tone is often used in logos, uniforms, and corporate websites where trust is a priority.