#003D4D
- RGB
- 0, 61, 77
- Brightness
- 53.5
- HSL (°,%,%)
- 192°, 100%, 15%
- HSV V %
- 30%
- Lab
- 23.2, -11.0, -14.7
- CMYK (%)
- 100%, 21%, 0%, 70%
- PNG size
- 5.8 KB
- Tone / Feel
- very dark, intense cool hue
Recommended text: White (11.83:1 — AAA / AAA)
Color Profile: #003D4D
Common Name: Pantone 309 C
Hex: #003D4D
RGB: 0, 61, 77
HSL: 192, 100%, 15%
Contrast vs White: 6.2 (AA Pass)
Contrast vs Black: 13.3 (AA Pass)
Mood: Deep, grounded, and professional. This shade of blue strikes a balance between serenity and strength, making it ideal for formal or high-end applications. It's associated with trustworthiness and calmness, perfect for corporate or design-focused environments. The muted tones lend a certain timeless quality, making it versatile for a range of industries from tech to luxury goods.
Close Named Matches:
- Pantone FHI - Beetle Wing: #003740 (ΔE=5.47)
- Australian Standard AS2700 - Teal: #1B454C (ΔE=7.13)
- BS 381C Rail Blue: #1F4B61 (ΔE=7.98)
- Benjamin Moore - Hidden Sapphire: #033C4F (ΔE=2.45)
- Jotun - Blue Marine: #384B5A (ΔE=11.50)
Why Designers Use It:
This color is favored for its deep, intense presence, making it ideal for industries requiring a sense of authority and calmness, such as corporate branding, financial services, and professional design. It holds a significant place in luxury branding, and its close connection to natural elements like the deep ocean or evening skies brings an aura of serenity and sophistication. The color is also utilized in fashion and interior design, especially for designs intended to project stability and trust.
The deep blue tones are often chosen for industries such as technology, law, and high-end fashion due to their strong association with professionalism, reliability, and elegance. It’s a popular choice in corporate logos, office spaces, and as part of traditional uniforms, aligning well with brands that wish to project a calm, trustworthy identity. Despite being timeless, it’s seeing a resurgence in contemporary design trends, making it as relevant today as it has been for decades.