#002868
- RGB
- 0, 40, 104
- Brightness
- 46.6
- HSL (°,%,%)
- 217°, 100%, 20%
- HSV V %
- 41%
- Lab
- 18.0, 15.9, -40.9
- CMYK (%)
- 100%, 62%, 0%, 59%
- PNG size
- 6.4 KB
- Tone / Feel
- very dark, intense cool hue
Black text
1.50:1
Fail (normal) · Fail (large)
White text
13.97:1
AAA (normal) · AAA (large)
Recommended text: White (13.97:1 — AAA / AAA)
Color Profile: #002868
Common Name: Royal Blue
RGB: (0, 38, 104)
HSL: (212°, 100%, 20%)
Contrast (vs White): 11.3:1 - AA Pass
Contrast (vs Black): 3.8:1 - AA Fail
Mood Blurb: #002868 evokes a deep sense of professionalism and confidence. It is a color often linked with tradition, trustworthiness, and authority, making it a favorite in corporate, government, and legal settings. This rich shade of blue offers stability and sophistication, ideal for environments that demand a serious and formal aesthetic.
Close Named Matches:
- Australian Standard B12 - Royal Blue #2B3769 (ΔE=12.71)
- Behr PPKR-44 - American Blue #002C63 (ΔE=7.04)
- Benjamin Moore 2066-10 - Blue #243973 (ΔE=9.51)
- Federal Standard 595c 35056 - Blue #3A426B (ΔE=20.71)
- Pantone Solid Coated PANTONE 2757 C #002664 (ΔE=1.45)
Why Designers Use It:
- Timeless Appeal: The deep blue hue exudes timeless elegance and reliability. It remains a staple in corporate and legal design work, often paired with light grays or white to emphasize seriousness and focus.
- Strong Visual Impact: Designers appreciate its strong visual impact, making it suitable for logos, branding, and any material that needs to convey authority and trust, such as in government, finance, and legal industries.
- International Versatility: Recognized worldwide, #002868 is part of many national and international color standards, making it versatile across different regions and applications, from building signage to high-end corporate branding.
- Historical and Military Associations: Its connection to military and maritime color schemes is an advantage in designs related to safety, security, and navigation, providing a sense of control and dependability.
- Incorporation of Technology: In the tech world, this shade of blue often suggests professionalism and forward-thinking, a perfect fit for tech startups and companies aiming for a high level of sophistication.