#002663
- RGB
- 0, 38, 99
- Brightness
- 44.3
- HSL (°,%,%)
- 217°, 100%, 19%
- HSV V %
- 39%
- Lab
- 16.9, 15.1, -39.4
- CMYK (%)
- 100%, 62%, 0%, 61%
- PNG size
- 6.2 KB
- Tone / Feel
- very dark, intense cool hue
Black text
1.46:1
Fail (normal) · Fail (large)
White text
14.41:1
AAA (normal) · AAA (large)
Recommended text: White (14.41:1 — AAA / AAA)
Color Profile: #002663
Common Name: Pantone Solid Coated
RGB: 0, 38, 99
HSL: 220°, 100%, 20%
Contrast vs White: 4.2:1 (AA Pass)
Contrast vs Black: 9.6:1 (AA Pass)
Mood: #002663 is a rich and deep blue, commonly associated with trust, professionalism, and corporate identity. It's a color that commands authority while still feeling calming and stable. The tone evokes a sense of seriousness and commitment, often used in logos, uniforms, and design elements that aim to project strength and reliability.
Notable Close Matches:
- Pantone Solid Coated: #002663
- Australian Standard ROYAL BLUE: #2B3769
- Behr American Blue: #002C63
- Jotun Royal Blue: #23517A
- Dulux Deep Ultramarine: #295078
Why Designers Use It:
- Professional and Trustworthy: Often used by companies looking to project a sense of trust, stability, and professionalism. It’s the go-to color for many corporate and governmental designs.
- Branding: Its deep, rich tone makes it stand out in branding and is commonly seen in industries like finance, tech, and healthcare. Designers choose it for logos, websites, and other visual elements where authority and reliability are key.
- Heritage and Tradition: Blue, particularly this shade, has a longstanding association with naval and military tradition. It’s also linked to professionalism and formal attire, making it ideal for uniforms and formal branding.
- Timeless Appeal: #002663 has a classic, timeless appeal. It's often used in high-end or luxury product branding, ensuring it stays relevant across trends.
- Industry Use: Frequently used in aviation, safety gear, uniforms, and electronic devices. It’s seen in car interiors and textiles, ensuring it continues to have a wide-reaching impact across sectors.