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#0024D5

Brightness
77.0
HSL (°,%,%)
230°, 100%, 42%
HSV V %
84%
Lab
29.6, 58.8, -88.5
PNG size
6.1 KB
Tone / Feel
dark, intense cool hue
Black text 2.21:1 Fail (normal) · Fail (large)
White text 9.49:1 AAA (normal) · AAA (large)

Recommended text: White (9.49:1 — AAA / AAA)

Color Profile: #0024D5

Common Name: Vivid Blue

RGB: (0, 36, 213)

HSL: (224°, 100%, 42%)

Contrast Ratio:
vs White: 5.3:1 (AA Pass)
vs Black: 11.8:1 (AAA Pass)

Mood: A dynamic and bold shade, #0024D5 is often associated with a sense of authority and confidence. Its deep blue tone radiates professionalism while still being vibrant and fresh. It's a color that commands attention but doesn't overwhelm, making it a perfect fit for corporate, educational, and tech-related themes.

Notable Matches:
Australian Standard AS2700 - Royal Blue: #2B3769 (ΔE=74.64)
BS 2660 - Nightshade: #554960 (ΔE=91.05)
Behr - Blue Dahlia: #2F5699 (ΔE=69.09)
Pantone Solid Coated - Blue 072 C: #001CA8 (ΔE=19.48)
RAL Classic - Ultramarine Blue: #2F4D86 (ΔE=73.47)

  • Why Designers Use It:

    This deep blue is widely used in professional design because of its strong association with trustworthiness and authority. It's common in tech, education, and government branding where a sense of reliability is paramount. Its cultural significance in Western and global design trends, especially for corporate logos and websites, helps it communicate stability and sophistication. Additionally, its popularity in safety and road signs showcases its functional use for visibility and attention-grabbing applications. This color often appears in industries like technology, engineering, and corporate management, highlighting its widespread versatility.

Palette neighbours