#001CA8
- RGB
- 0, 28, 168
- Brightness
- 60.6
- HSL (°,%,%)
- 230°, 100%, 33%
- HSV V %
- 66%
- Lab
- 22.5, 48.3, -73.6
- CMYK (%)
- 100%, 83%, 0%, 34%
- PNG size
- 6.3 KB
- Tone / Feel
- dark, intense cool hue
Black text
1.73:1
Fail (normal) · Fail (large)
White text
12.13:1
AAA (normal) · AAA (large)
Recommended text: White (12.13:1 — AAA / AAA)
Color Profile: #001CA8
Common Name: Pantone Blue 072
RGB: (0, 28, 168)
HSL: (224°, 100%, 33%)
Contrast vs White: 9.5 (AA Pass)
Contrast vs Black: 11.0 (AA Pass)
Mood: A deep and vibrant blue that evokes a sense of professionalism and trustworthiness. It’s often used in design to symbolize reliability and corporate sophistication. A color closely tied with the feeling of cool, serene confidence, it’s both bold and calming at the same time.
Close Named Matches:
- Pantone Blue 072 C - #001CA8 (Exact match)
- Australian Standard AS2700 - Royal Blue - #2B3769
- BS 381C - French Blue - #2458AF
- Behr Paint - Blue Dahlia - #2F5699
- Federal Standard 595c - Blue - #37629C
Why Designers Use It:
- Pantone Blue 072 is often seen in corporate branding, especially for industries related to technology, security, and finance due to its associations with trust and stability.
- This color's vivid blue hue is used widely for products or campaigns that require a professional yet approachable image. It works well in both digital and print formats.
- Its use in uniform design (such as for police or corporate attire) connects it to authority and professionalism, establishing it as a choice for industries focused on order and protection.
- In interior design, this color can add a sense of calm and focus, making it ideal for office spaces or environments that promote concentration and productivity.
- The color is also increasingly popular in automotive design and technology branding, reinforcing its association with innovation and precision.