#001AA8

Color Profile: #001AA8

Common Name: Blue 072 C

RGB: 0, 28, 168

HSL: 227°, 100%, 33%

Contrast vs White: 7.8:1 (AA Pass)

Contrast vs Black: 1.8:1 (Fail)

Mood & Use: This vibrant blue, known as Pantone Blue 072, evokes professionalism, strength, and reliability. It's frequently used in corporate and government branding to project trustworthiness and authority. It has a timeless appeal, often associated with high-end products or official use, adding a sense of stability and seriousness to any design.

Close Matches:

• RAL 5002 Ultramarine Blue - #2F4D86, ΔE=57.63
• Pantone Blue 072 U - #3546A6, ΔE=33.17
• Pantone Solid Coated Blue 072 C - #001CA8, ΔE=1.15
• BS 381C French Blue - #2458AF, ΔE=44.36
• Federal Standard 595c 35095 - #37629C, ΔE=62.05

Why Designers Use It:

• Versatility: Pantone Blue 072 is a go-to choice for conveying authority and professionalism, which is why it is commonly used in corporate identities, especially for companies in finance, government, and technology sectors.
• Timeless Appeal: This shade of blue is not just a trend but a staple in both the visual arts and design communities. Its deep richness makes it suitable for luxury branding, official seals, and uniforms.
• Associations with Trust: Being associated with the sky and sea, blue naturally evokes feelings of trust, security, and stability. Designers leverage this to create an immediate connection of confidence with the audience.
• Historical Significance: Historically, blue has been seen as a color linked to royalty and power, making it a solid choice for designs intended to communicate prestige and authority. Its continued use across various industries highlights its importance in shaping brand perception.