#000317

Color Profile: #000317

Common Name: Midnight Blue

RGB: (0, 0, 49)

HSL: (240, 100%, 10%)

Contrast:
vs White: 0.0, AA Pass
vs Black: 20.5, AA Pass

Mood: #000317 evokes a deep sense of mystery and calm. This color is often associated with professionalism and seriousness, making it ideal for use in design where elegance and subtlety are key. It conveys strength and authority, often seen in high-end products and luxury brands. The hue also taps into associations with the night, giving off a contemplative and cool vibe, suited for creating sophisticated atmospheres.

Close Matches:

• Pantone FHI 20-0195 TPM: Midnight Sky (#16151D)
• Benjamin Moore: Velvet Cloak (#392A31)
• RAL 5026: Pearl Night Blue (#0B2751)
• Behr Paint: Obsidian Stone (#10171B)

Why Designers Use It:

This deep shade of blue is frequently chosen for its strong association with sophistication and timelessness. It's a color often used in luxury goods, interior design for high-end homes and offices, and even branding for companies that want to project authority. The midnight hue is a classic choice for creating a professional and sleek atmosphere, especially in industries like corporate branding, fashion, automotive, and electronics. Designers favor it because of its versatility: it pairs well with lighter shades and offers excellent contrast without being too harsh. Its calming yet powerful presence makes it a popular choice for spaces that aim to inspire confidence and tranquility.

In terms of regional use, it's common in Western culture, often linked to evening or night, but its appeal has global reach, especially in design trends favoring dark, moody interiors or branding elements. Additionally, industries that require trust and security, like tech, finance, and law, frequently use this color to underline reliability and professionalism.